Hindustan Pencils: Difference between revisions
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==Market Share== | ==Market Share== | ||
The Nataraj and Apsara brands from Hindustan Pencils have a market share of about 60 to | The Nataraj and Apsara brands from Hindustan Pencils have a market share of about 60 to 75 per cent of India's market of branded stationery. The company claims to produce 8 million pencils, 1.5 million sharpeners, 2.5 million erasers, 0.2 million rulers and 1 million pens every day.<ref name="bloncampus">[http://www.bloncampus.com/columns/brand-basics/hindustan-pencils-sharp-as-ever/article9657162.ece Hindustan Pencils: Sharp as ever], Business Line o Campus</ref> | ||
== References == | == References == | ||
Latest revision as of 19:30, 16 July 2025
Hindustan Pencils Pvt. Ltd. is an Indian manufacturer of pencils, writing materials and other stationery items, established in 1958.[1] It is the largest pencil manufacturer in India,[2] making pencils, erasers and writing implements under the brands Nataraj and Apsara. The Nataraj 621 HB wood-cased pencil with a distinct red-and-black stripe design is the most well-known product of Hindustan Pencils in India.
History[edit]
Hindustan Pencils was established in 1958 in Mumbai, India.
[edit]
The Nataraj and Apsara brands from Hindustan Pencils have a market share of about 60 to 75 per cent of India's market of branded stationery. The company claims to produce 8 million pencils, 1.5 million sharpeners, 2.5 million erasers, 0.2 million rulers and 1 million pens every day.[4]
References[edit]
- ↑ (Pearson Education India), pg.
- ↑ CW Pencil Enterprise site
- ↑ SiVO / Hindustan Pencils at Insights X 2016, Bleistift.blog
- ↑ Hindustan Pencils: Sharp as ever, Business Line o Campus