Hindustan Pencils

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Hindustan Pencils Pvt. Ltd. is an Indian manufacturer of pencils, writing materials and other stationery items, established in 1958.[1] It is the largest pencil manufacturer in India,[2] making pencils, erasers and writing implements under the brands Nataraj and Apsara. The Nataraj 621 HB wood-cased pencil with a distinct red-and-black stripe design is the most well-known product of Hindustan Pencils in India.

History[edit]

Hindustan Pencils was established in 1958 in Mumbai, India.

Market Share[edit]

The Nataraj and Apsara brands from Hindustan Pencils have a market share of about 60 to 65 per cent of India's market of branded stationery. The company claims to produce 8 million pencils, 1.5 million sharpeners, 2.5 million erasers, 0.2 million rulers and 1 million pens every day.[4]

References[edit]

  1. (Pearson Education India), pg.
  2. CW Pencil Enterprise site
  3. SiVO / Hindustan Pencils at Insights X 2016, Bleistift.blog
  4. Hindustan Pencils: Sharp as ever, Business Line o Campus

External links[edit]