Hindustan Pencils Pvt. Ltd. is an Indian manufacturer of pencils, writing materials and other stationery items, established in 1958. It is the largest pencil manufacturer in India, making pencils, erasers and writing implements under the brands Nataraj and Apsara. The Nataraj 621 HB wood-cased pencil with a distinct red-and-black stripe design is the most well-known product of Hindustan Pencils in India.
Hindustan Pencils was established in 1958 in Mumbai, India.
The Nataraj and Apsara brands from Hindustan Pencils have a market share of about 60 to 65 per cent of India's market of branded stationery. The company claims to produce 8 million pencils, 1.5 million sharpeners, 2.5 million erasers, 0.2 million rulers and 1 million pens every day.