Pay-It-Forward (Kickstarter Campaign)

Pay-It-Forward Project
Funding Platform:	Kickstarter
Funding Period:	Jan 30, 2018 - March 1, 2018 (30 days)
Funding aim:	$1,000€ 900 <br />£ 800 <br />¥ 110,000 <br />AU$ 1,400 <br />
Funding achieved:	$21,429€ 19,286.1 <br />£ 17,143.2 <br />¥ 2,357,190 <br />AU$ 30,000.6 <br />
Backers:	280
Status:	Successful
Web Site:	Official Kickstarter page

Description

This Kickstarter is to help raise funds for a not-for-profit group, The Pay-It-Forward Project, run by Oscar Rodriguez. The group hosts tables at pen shows to give out fountain pen starter kits: a goodie bag with a fountain pen, a sample of ink, and a notebook. The ides is to give a friendly introduction into the stationery community, from children to adults.

For this Kickstarter, Pay-It-Forward collaborated to create a special 'Heart of Gold' line of products. The initial offering of products were memobooks printed by Story Supply Co., a limited edition ink by Papier Plume, and a limited run of 75, Franklin-Christoph Model 31 pens. The pens were turned from special acrylic material cast by Jonathan Brooks of Caroline Pen Company.

The campaign surpassed the initial goal within the first 15 minutes, and by the end of day one had raised over $12,000..

Two weeks into the campaign, it was revealed that custom, "Heart of Gold" branded pen cases by Rickshaw Bags in San Francisco were available as add-on products (and their own pledge tiers). The products included a single-pen sleeve, the Solo; the 3-pen case, Waldo; and the 6-pen roll case, Hemingway.

The campaign completed on March 1 with 280 backers and $21,429 pledged. That following weekend, the Pay-It-Forward project had an official table at the Baltimore-Washington International Pen Show, complete with special stickers for the show.