The Lanier Briefcase (Kickstarter Campaign)
| The Lanier Briefcase | |
|---|---|
| Funding Platform: | Kickstarter |
| Funding Period: | Sept 20 2016 - Oct 20 2016 (30 days) |
| Funding aim: | $35,000 |
| Funding achieved: | $57,643 |
| Backers: | 637 |
| Status: | funded |
| Web Site: | Official Kickstarter page |
Description
This Kickstarter campaign was to raise funds for Nock Co. to create an entirely new product line: The Lanier, a briefcase carry system. The bag-in-a-bag style of product had been in the works and played with for a while. While other kinds of products were able to be prototyped and produced in-house and without the need of a Kickstarter, the effort to launch this new line necessitated outside funding.
As an incentive, a stretch goal of $50,000 was to include exclusive, Nock Co.-branded A5 notebooks.
The campaign passed the intended goal within 24 hours of launching [1].