The Nib Section 12
| The Nib Section (Podcast) | |
|---|---|
| Episode: | 12 |
| Title: | We Can’t All Be Montblanc, Some of Us Are Lego |
| Release Date: | January 30, 2018 |
| Hosts: | Diana Dai |
| Guests: | No guests this episode |
| Additional Information | |
| Official page: | Episode 12 |
| Audio File: | Audio Episode 12 |
| Length: | 3939 min <br />0.65 h <br /> minutes |
| Previous Episode | Next Episode |
Description[edit]
The hosts look at fountain pen marketing in the present day: who does it well, why it’s mostly word of mouth, Conid’s marketing misstep, and what puts Montblanc in a class of its own. [1]
Show Notes & Links[edit]
01:00—What We Are Writing With
Chuck: Pilot 823 clear Sharyn: Pelikan M605 White Stripe M, Graf von Faber-Castell Annello Titanium Sophia: Graf von Faber-Castell Classic Pernambuco Mark: Sheaffer Targa vintage
Visit our Facebook or Instagram for photos of What We Are Writing With.
04:18—Mailbag/Reviews
Pjotr Spica Virginis Fountain Pen (3D Print - Limited Edition)
If you want to make your podcasters happy, leave us a comment or review on our iTunes, Facebook, Twitter or Instagram.
06:14—The presence of the Japanese Big 3 in US market
08:12—Branding and marketing
Lamy Safari Lamy 2000 Woodshed Pen Co Fountain Pen Memes Conid Gentleman’s Pen Conid’s Instagram post Conid...Made in Movember
17:47—The secret of Montblanc’s success
Montblanc On How To Be A Luxury Brand For Many (interview with Montblanc CEO Lutz Bethge) Marketing Lessons from Montblanc Montblanc Boheme
25:26—Reaching customers, tastemakers
Pelikan Hubs Sharyn's Lamy AL-Star print ad from 2008 Pilot Custom 823 Pelikan M805 Ocean Swirl Pilot Custom Urushi Leo Fok’s photos of the Pilot Custom Urushi Pilot Custom 845 Brian Goulet’s videos SBREBrown SBREBrown ink Diamine Earl Grey
32:56—Recommendations
Big Thief, ”Paul” The Little Book of Hygge Hela Curry Ketchup Touloulou Bondamanjak French Creole Chili Sauce Pandemic: Reign of Cthulu
38:21—Thanks and Credits
References and Notes[edit]
- ↑ Description taken from the official Nib Section Podcast page https://thenibsection.podbean.com/e/12-we-can%e2%80%99t-all-be-montblanc-some-of-us-are-lego/