|Headquarters:||Toshima-ku, Tokyo, Japan|
Ryohin Keikaku Co., Ltd.(株式会社良品計画 | Kabushiki-gaisha Ryōhin Keikaku), or Muji (無印良品 | Mujirushi Ryōhin) is a Japanese retail company which sells a wide variety of household and consumer goods.
Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.
The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.
Notes and references
- MUJI Online - ABOUT MUJI, retrieved on 2009-10-02.