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MUJI logo
Founded: 1979
Headquarters: Toshima-ku, Tokyo, Japan
Key People:
Products: Writing instruments

Ryohin Keikaku Co., Ltd.(株式会社良品計画 | Kabushiki-gaisha Ryōhin Keikaku), or Muji (無印良品 | Mujirushi Ryōhin) is a Japanese retail company which sells a wide variety of household and consumer goods.

Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.

The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.[1]

Notes and references[edit]

  1. MUJI Online - ABOUT MUJI, retrieved on 2009-10-02.