Mark One (Kickstarter Campaign)
| Mark One | |
|---|---|
| Funding Platform: | Kickstarter |
| Funding Period: | March 19, 2018 - May 5, 2018 (47 days) |
| Funding aim: | $30,000€ 27,000 <br />£ 24,000 <br />¥ 3,300,000 <br />AU$ 42,000 <br /> |
| Funding achieved: | $225,409 (pending)€ 202,868.1 <br />£ 180,327.2 <br />¥ 24,794,990 <br />AU$ 315,572.6 <br /> |
| Backers: | 3,103 (pending)"(pending)" can not be assigned to a declared number type with value 3103. |
| Status: | Pending |
| Web Site: | Official Kickstarter page |
Description
This project was launched by Studio Neat and is their first design of a pen (previously they had created the Cosmonaut stylus for touch-screen devices). This is not their first stationery-related product, as they had campaigned for the Panobook notebook in 2017.
The pen is a metal-machined, minimalist pen with a click-action knock. The pen was designed around the Schmidt P8126 rollerball refill, with a custom, all-metal click mechanism[1]. Although initially offered in only two color options (black with nickel-plated nock; white with copper), due to overwhelming demand the customization was expanded. Midway through the campaign, it was announced that either metal for the nock on either pen would be allowed, a total 4 possible combinations[2].
The campaign surpassed the intended goal of $30,000 on the first day, with more than $50,000 by 5 p.m. EST.[3] Studio Neat tweeted that this was their 'most successful single day of funding, ever'[4], after breaking the goal in under 2 hours.[5]
On March 22, the campaign passed $100,000 by 2:30 p.m. EST; and passed $200,00 by 4:15 p.m. EST on May 2.
References and Notes
- ↑ https://www.kickstarter.com/projects/danprovost/mark-one-a-minimal-durable-retractable-pen Official Kickstart page and video
- ↑ https://www.kickstarter.com/projects/danprovost/mark-one-a-minimal-durable-retractable-pen/posts/2159847
- ↑ Kicktraq statistics http://www.kicktraq.com/projects/danprovost/mark-one-a-minimal-durable-retractable-pen/
- ↑ Tweet about the days' strong funding push https://twitter.com/studioneat/status/975833913879879681
- ↑ Official tweet in response to the mornings' funding https://twitter.com/studioneat/status/975767454285729798