The Lanier Briefcase (Kickstarter Campaign): Difference between revisions
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| achieved = [[funding achieved::$57,643]] | | achieved = [[funding achieved::$57,643]] | ||
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| link = [https://www.kickstarter.com/projects/637878316/the-lanier-briefcase-by-nock-co Official Kickstarter page] | | link = [https://www.kickstarter.com/projects/637878316/the-lanier-briefcase-by-nock-co Official Kickstarter page] | ||
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Latest revision as of 19:00, 1 September 2018
| The Lanier Briefcase | |
|---|---|
| Funding Platform: | Kickstarter |
| Funding Period: | Sept 20 2016 - Oct 20 2016 (30 days) |
| Funding aim: | $35,000€ 31,500 <br />£ 28,000 <br />¥ 3,850,000 <br />AU$ 49,000 <br /> |
| Funding achieved: | $57,643€ 51,878.7 <br />£ 46,114.4 <br />¥ 6,340,730 <br />AU$ 80,700.2 <br /> |
| Backers: | 637 |
| Status: | Successful |
| Web Site: | Official Kickstarter page |
Description[edit]
This Kickstarter campaign was to raise funds for Nock Co. to create an entirely new product line: The Lanier, a briefcase carry system. The bag-in-a-bag style of product had been in the works and played with for a while. While other kinds of products were able to be prototyped and produced in-house and without the need of a Kickstarter, the effort to launch this new line necessitated outside funding.
As an incentive, a stretch goal of $50,000 was to include exclusive, Nock Co.-branded A5 notebooks.
The campaign passed the intended goal within 24 hours of launching [1].