Editing The Pen Addict 63/transcript (section)

== Pen Packaging ==


'''Myke Hurley:''' I think, I think a more interesting question for me, moving away from how they're packaged, but just sold individually for a decent price. I think that, I think that there could potentially be some benefit and some merit in that. I mean, I think if you were to say to me, you know, if you gave me the keys to Staples and said, fix this problem the way that you think, what I would do is I would start selling, I would shrink the stores down significantly. Right. I would start selling more products like this. So, you know, obviously some import stuff would be nice, but probably not even necessarily import stuff, but just some cool product that are maybe more individual and selling things by color and stuff like that. So, you know, you'd have a bunch of single black pens, blue pens, green pens, you know, by a bunch of different type. And then I would beef up their online bulk order process and bring the cost down by making the bulk order all online and make, you know, and then like sort of discounts along that route. But if it was possible, you know, I mean, jet pens managed to do it, you know, cold pens managed to do it, to sell import materials for a cheap price. So I'm sure that a company like Staples could arrange with Japanese retailers to do something like this if they were willing to do it. Um, because I really do think that the average person is more willing to try out fun little things if they look appealing.

'''Myke Hurley:''' Mm hmm. Um, and if they see a bunch of really cool looking pens of loads of bright colors that they might be willing to give one a go.

'''Brad Dowdy:''' Yeah, I think there's no doubt. And that's exactly what I would like to see. I don't understand why a company like Pilot doesn't take a very inexpensive pen that is a very good quality pen like the Uniball Sino RT or the RT1, which is the new model, which is even better. It already comes in, you know, 10 or 12 colors.