Editing The Pen Addict 466/transcript (section)

== Twitch Goals ==


'''Brad:''' Why? I'm always on that train. Like that train has never left the station yet. Like, like we're just firing the coals in the engine.

'''Myke:''' I don't want to have to do another disclaimer at the end of the show.

'''Brad:''' Oh my God. Do you remember that?

'''Myke:''' That was wild. So this is, we've spoken about it before, but this is one of those things that people who've listened to the show might have forgotten. Or if you're new to the show, you might not know in the first place. Brad used to work at JetPans many, many, many moons ago. Yeah. Like our first year. Of the show, we used to have a disclaimer stating the fact that Brad worked at JetPans. Yeah. And they didn't sponsor the show. I don't even remember what the disclaimer said, but it was central on those lines.

'''Brad:''' It was pretty simple, but like I obviously wanted to keep doing the show. That was one of the conditions. And they just said, well, let's do this disclaimer and everyone will be happy. I forgot. I totally forgot about that. What I didn't forget about Myke was I made Twitch Partner last week.

'''Myke:''' Yes, you did. Didn't you? Yeah. Can you explain to the audience what this means though? Like why this is important?

'''Brad:''' It means I've reached the end game and now I can officially play the game.

'''Brad:''' So, I mean, important, like, I don't know that I would ever say important, but it was a cool thing to do because it's kind of the main category of the biggest creators on Twitch. And now I'm not one of those. I'm not saying I am, but you get to this place called Partner. It's basically you get your checkmark to where you've shown that you have streamed enough time, streamed enough hours, streamed enough different days, built a big enough audience, and had all of these metrics to say, hey, there's something cool going on here. We're basically going to give you that verification that this is, like, one of our main, like, this is, I don't know what the terminology.

'''Myke:''' I can maybe, I can give people some examples that they might be familiar with from other platforms. So, it's a combination of, like, being verified, which is one part of it because you get a checkmark next to your name. You also receive more money. So, your ad revenue. The ad revenue and the subscription, you get a different split. You actually earn more. I didn't know if you knew that, actually. Correct. I didn't know that. That is very well. I did know that. Cool. And then also, you get access to people at Twitch. Yes. So, you get, like, a partner manager. So, like, there's, like, a mixture between YouTube and Twitter and, like, all those kinds of systems. Yeah. So, you know, and also as well, you are considered, you know, you are in a single-digit percentage of people streaming on Twitch. I probably said this before on the show anyway, and I don't remember the exacts of this, but if you have, like, 50 people that watch you live, you're in, like, the top 5% of Twitch streamers. Oh, really?

'''Brad:''' Yeah.

'''Myke:''' So, then to get to the numbers that you're at and then to get partnered, it's, like, a fraction of that. So, it is a big deal if you're a Twitch streamer to be a partner. Like, it feels like an important thing. And also, you know, I've been following enough Twitch streams now. Like, I see when someone makes partner, it's, like, a big deal. Which is why, like, when you did your stream, like, I really wanted to be there last week to join for that. Because it is a big deal. It's something to be celebrated. It shows that, you know, your hard work is being recognized. And I'm really proud of you.

'''Brad:''' Thank you. Thank you. And I did this on purpose, right? I made it a goal of mine. And it took a couple years. And we've executed it. And now I'm committed to it. And now I've actually fallen in love with it. Like, I don't like it when I miss, like, the streams I have scheduled now. Yeah. Just because it's a fun platform. The viewership has already ramped up since I've made partner. I don't know if I'm moved in the algorithm a little bit differently. But I've noticed, like, I've had some big jumps over the last several months and another, you know, big jump. I mean, for me, that's, you know, 10 or 20 average. But that's, you know, a big number when you're talking about 100 and something.

'''Myke:''' Well, but that's how you do this stuff. You chip away at it and grow over time. I mean, I've seen similar. Well, like, now, when I started streaming, I would maybe get, like, 50 or 60 live listeners. And now I can get live viewers. I can get to, like, 200 pretty easy now. Yeah. Yeah. Because as you move through the system, it, like, it continues to show you and recommend. And when you're a partner, you get that more. So people that are going to Twitch to find something to watch, which is a lot of people, it turns out. Yeah. May get recommended your channel as one to watch, especially in the kind of makers and crafting, which I assume is what you.

'''Brad:''' Yes. So now my next goal is to uplift all the stationary streamers in there that are really just kind of getting started. There's some that have been doing it for a while. And, like, I just want to make that a bigger community on Twitch. Yeah. We put out a petition to get, like, stationary tags and things like that.

'''Myke:''' Which is similar to how keyboards have been growing, too. Like, it's a little industry and there's a few big people in it, but mostly people that are relatively small. But it's growing. And that's a great comparison for Twitch.