The Pen Addict 69/transcript

The Pen Addict Podcast Transcript
Episode:	69
Title:	Give ‘em Hell Bryan Bedell!
Release Date:	August 27th, 2013
Hosts:	Brad Dowdy Myke Hurley
Guests:	Bryan Bedell
Additional Information
Official page:	Episode 69
Audio File:	Audio Episode 69
Podcast page:	The Pen Addict 69
Length:	5353 min <br />0.883 h <br /> minutes
Previous Transcript	Next Transcript

Myke Hurley: Hello and welcome to episode 69 of The Pen Addict podcast, your weekly show where we discuss pens, paper, and the analogue tools that we love so dearly. My name is Myke Hurley, and I am joined today by a man who is surely hand-stitched by a master craftsman. It's Mr. Brad Dowdy.

Brad Dowdy: Putting it all together. I like that, Myke. I appreciate it. How are you, sir?

Myke Hurley: I'm very well. That was me harkening back to your product announcement last week.

Nock Pen Cases

Brad Dowdy: That's right. That's right. We've got the Nock pen cases coming out hopefully in about a month or so, and things are progressing along nicely. We did our Kickstarter video this weekend, so hopefully we can share that with you guys soon. And yeah, it's going really, really well.

Myke Hurley: Very, very excited. But equally excited for today's episode.

Brad Dowdy: Yeah, speaking of excited, I'm really excited about today's episode. We have a really special guest on the podcast today, Mr. Brian Bedell from Field Notes. How's it going, Brian? Hey, guys. We really appreciate you. Yeah, we appreciate you coming on. I know we've talked several times over email and, you know, trying to find the right time to get it. And, you know, I know we've talked in the past and you're like, oh, you know, this edition's getting ready to wrap up. And it's like our, you know, super, super busy time. So let's do it when it's a little bit down time. So hopefully we've got you at a good time in between cycles here.

Bryan Bedell: Yeah, we're, you know, we're gearing up for fall and that's all in production now. So we're sort of just like waiting for the storm.

Brad Dowdy: Awesome, awesome. Well, we're going to get into all things Field Notes today and hear about, you know, what you do at Field Notes. And we've got a bunch of readers questions, but I did want to follow up on one item real quick, which is also Field Notes related that we've talked about a lot over the past year of podcasts. And that's, you know, the whole collector aspect of Field Notes. And right now, pretty much the rarest regular colors edition Field Notes has been put out on the eBay auction site. And the Butcher Blue three-pack is out and available for everyone to see. I don't know if you've seen it yet, Brian. Yeah. I don't know if you keep track of that stuff at all, but it's... Yes, I'm watching it. Yeah. So it went out on Sunday and it shot up to like 200-something already. I guess it's $260 right now. And I put out a post this morning trying to get everyone to guess and see what it was going to go for because, you know, I have no interest in paying that kind of money. But what do you think something like that's going to go for?

Bryan Bedell: Oh, geez. I don't know. I mean, there's five days left, I think, in the auction. And usually the real-game work kind of starts at the end. So, yeah, I don't have any idea. It's amazing. It blows our mind here that anyone would spend that much money. I know. You could print your own, not to give anyone any ideas for the money we're getting into. You could get your own custom notebooks made.

Brad Dowdy: So we did. We're going to talk about that whole, you know, how it became to be a collector's thing. But I just find it fascinating that, you know, this is kind of like the Holy Grail three-pack. Yeah.

Bryan Bedell: I mean, those are, you know, like, yeah, I listened last week. Jim said those are the rarest. I mean, as he said, we printed them both at the same time, and the quantities are the same. So, you know, on paper, orange and blue are both pretty much the same. But like Jim said, the blue ones just, you know, we kind of oversold them and ran out of them immediately. And so, you know, we don't even have any here in the office. I think maybe Aaron has one or two packs. But, yeah, those are the hard ones to find for sure.

Myke Hurley: Yeah. We spoke about it a little last week as well on this show. And I made a prediction that I can't remember, but I think it was $500 is what I expected. If not, do expect that to go for minimum, I think. Like, I just, if the fact that we're, like, 24 hours into the bidding and we're, like, half that price, I don't think it's unexpected to really hit that level. Which would be crazy. I can see that.

Bryan Bedell: I almost hope it's not because that's just bizarre to me. But, yeah, judging by the past, that seems like it could happen, yeah.

Brad Dowdy: Yeah, I told my friend Tana on Twitter, and she's part of the Field Notes group. She's one of the biggest collectors out there. She pinned me down to a number this morning. I said 388.50. I just, if this thing goes over 400, I would be, that's just crazy to me.

Myke Hurley: Yeah, I agree. I'm telling you, Brad, 500, man. It's going for 500.

Brad Dowdy: Well, most of the guesses so far in the contest are, yeah, definitely closer to the 500 range than I was.

Myke Hurley: Just the last point on why I think that amount. These are so rare. This is probably the last chance anyone will have, like, for it to get this far along, in my opinion. I can't imagine that there are going to be any other Butcher Boo three packs sealed.

Bryan Bedell: If it sells for 500, you'll see more.

Brad Dowdy: Yeah, I was going to say the same thing. There will be a couple of guest appearances. That's a good point.

Myke Hurley: But if you're a collector, can you take that risk? Like, if someone really wants to finish that collection.

Bryan Bedell: Yeah, I don't know. I mean, there's people, I mean, you know, the collector, you know, the Field Nuts group, and these people watching us on eBay are a small fraction of our audience, you know, as great as they are and as much, you know, as much as they do for us. There's a lot of people that just have no idea any of this is happening. And once that word gets out, I think you'll start seeing a few more. A few more showing up on, you know, it's people that have them around. You know, our friends from way back have them. You know, we send a lot out as gifts and stuff. You'll start seeing more, I think, if word gets out at once sold for 500 bucks. Yeah. There's plenty of people that would be willing to part with them for that, I bet.

Brad Dowdy: Yeah, and that's what happened with this guy that's putting them all up. He's had everything since the beginning, and he just, like, he's like, I didn't know this was a thing. So, and, you know, I'm not as attached or psychotic as most people. So, let me go ahead and cash these in.

Brad Dowdy: So, Myke, you had something else you wanted to follow up on real quick?

Visionaire Kickstarter

Myke Hurley: Just very quickly, I mean, just to continue the ongoing topic, ongoing topic number two. I've paid for my Visionaire, so the Visionaire Kickstarter has now ended. Did it fund? Just about. So, I'm bringing it up now. Well, the final goal, well, the final score is $324,393.

Myke Hurley: Pledged against the $15,000 goal for the Visionaire. I have paid for mine, and we'll be expecting it before the end of the year. So, we will be able to revisit that topic at a much later date. I can't wait. Maybe I'll have to send it to you, you know, that's what I'm thinking. Like, I will use it. Yeah, actually, I would like to try it. And then send it to you. And then I'll give my opinion, and you can give your opinion. And then I can decide if I need you to send it back or not.

Myke Hurley: I feel like that's only fair with the way that it's gone, so we'll probably have to do that. Okay, yeah, that sounds like a good idea. Then you can review it. Yep.

Brad Dowdy: And I might have some, there might be some other people that got in on it too that might be easier for me to get it from. But yeah, we'll figure something out, and I will definitely get my hands on one.

Myke Hurley: I bet you don't get a review version.

Brad Dowdy: No. No. Probably not. I'm guessing not.

Myke Hurley: We should jump into the real topic for today. But I think before we do that, shall I pay our bills, and then we'll jump in?

Brad Dowdy: Sounds like a plan.

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Brad Dowdy: Awesome.

Myke Hurley: Away we go, Mr. Dowdy.

Brad Dowdy: All right, so Brian, when Myke and I, we were talking, I guess, a couple weeks ago, we knew we were going to have you on. I guess we had you scheduled. And I started talking to Myke, I think it was probably after last week's podcast. I said, you know, what's Brian, what is Brian's job title at Koodle or at Field Notes? Is he the project manager? Is he the art director? We were bouncing things back and forth. And I was like, you know what? As many times I've talked to Brian, I don't know the exact job title. Or maybe you're just the jack of all trades. What's the official on the paperwork job title for you?

Bryan Bedell: I don't actually have one. I don't think we, I mean, there's at Field Notes here, you know, Koodle Partners, which is the parent company, which is mostly what we do as Field Notes now. There's only seven people here in the Chicago office plus Aaron in Portland. So I do a little bit of everything. But I come from a design background. I guess, you know, art director was, you know, we used to be an advertising agency and I was an art director at the ad agency.

Bryan Bedell: And, you know, most of what I do is related to the, you know, art direction and photography. I do all the product shots.

Bryan Bedell: You know, I help Steve with the videos and, you know, and then do a lot of the design on the books. And, you know, or if Aaron and Jim do the kind of basic design, I'm usually the guy going through and cleaning them up and, you know, getting everything ready for print and nailing everything down and, you know, going to the press checks and stuff like that. So, you know, mostly art related. But then I also, you know, I take orders on the phone. I help pack boxes sometimes. I take out the trash. We all do a little bit of everything here.

Brad Dowdy: That's awesome. That sounds like a great setup. And I still didn't know that you were only looking at, you know, seven employees. That's just fascinating. The way y'all have grown since this whole thing started to be able to keep it, you know, manageable. That's just kind of a testament to how you guys do business. That's pretty impressive. Lean and mean. Yeah. That's the way to do it. So we're not too far off from the next fall edition. Do y'all have a release date for that? I mean, I know that's probably, you know, getting ramped up here and about ready to go.

Bryan Bedell: Yeah. We're looking at, you know, real soon. I don't know. Do you guys come out? Well, you guys come out pretty quickly after you record, right? Yeah.

Brad Dowdy: This will be out today. Yeah. It'll be out tonight. Yeah.

Bryan Bedell: Oh, okay. Yeah. So we're hoping within a couple weeks. Everything's looking pretty good. There's a couple snags that haven't happened, but we're worried about them. So we don't want to promise anything. But I'd say we're hoping like about two weeks from now. We're looking probably mid, late September.

Brad Dowdy: Cool. Yeah. It's awesome.

Bryan Bedell: Yeah. Early to mid September, hopefully. But we're almost into September. Yeah. So maybe like the second.

Brad Dowdy: Well, I don't want to, I'm obviously not going to ask you about anything about the edition because I like to keep that secret. Just like Myke was saying, you know, I don't want to know beforehand. It's become a thing. Yeah. That's it. I was like, I want to be surprised like everyone else.

Field Nuts Group

Bryan Bedell: Yeah. I was joking with, oh, dang, what's his name? Todd, who runs the Field Nuts group. And I told him next time someone asks, I'm just going to tell them and ruin it for everyone and see it.

Brad Dowdy: I would be so upset, I think. I know. I would like that. How do you like that? Yeah.

Myke Hurley: Yeah. Where I kind of want to know, I don't want to know at the same time.

Brad Dowdy: Yeah. So we don't want to ruin anything. We don't want to know. And I want to keep it that way. But I do want to know kind of, and I think I got a few questions about this from the listeners. How does the process of deciding what's coming up next or I guess the roadmap for, you know, down the line, how does the idea come about? And how do you say, this is the one we're going with for, you know, for this quarter? You know, we are going to do, I mean, do we all sit around a table and just start throwing out ideas? Y'all have, has this one been sitting around for a year that y'all have been waiting to do this one in autumn? Tell me a little bit about how the Colors Edition process works.

Bryan Bedell: All right. Yeah. The, generally, we don't have a lot of meetings or anything. It was funny because Aaron was actually passing through town last week and we all sat down in the conference room and he actually, actually hooked up his computer to the projector. And that was, I think, the very first time we've ever done that. So, you know, we have the next, the next few additions are a little more planned out than usual, but who knows if we'll stick with that. In general, I mean, we've got, you know, Aaron and Jim talk on the phone and then I talk with both of them on email and we've got, we usually have kind of three or four ideas going.

Bryan Bedell: And I mean, it's, it's kind of different every time. Sometimes we have a real good idea what we want going into it, you know, and we get a good start on it and we get three quarters of the way finished with it and change our mind and start out another one.

Bryan Bedell: Expedition, for instance, was meant to be the fall edition last year and we had them just about, I think they were on press. We were having a little bit of, you know, every time we do this, we do something different. So there's always, you know, some glitch. So, but it wasn't terrible and we could have made fall with those. And then we suddenly decided, let's save these for winter and do another one. So like traveling salesman was one where, where it just happened really fast. You know, we kind of decided, you know, with the very minimum time that, you know, let's, let's do something new. We'd been eyeing just sort of that color paper thinking that would be nice. I don't know. I think we just kind of started doing some research and ordered some old ledgers on eBay to look at and get some ideas and put that one together really, really quickly. And then there was nothing too bizarre about the printing of that one. So we were able to print it pretty efficiently. You know, whereas other ones like the one we're doing now is one we've been kicking around for a couple of years and we're finally doing it. There's a couple, you know, that even longer, like almost since we've been doing colors, we've had a few ideas and we have a couple of those actually in the queue now for, you know, actual dates set for those. But it's a little different every time. Sometimes it's just Aaron sends something over and says, how's this look? And we're like, yeah, let's go with it. But other times maybe Jim or I kind of have an idea and we all play with it and see what comes out of it. But it's, you know, between, usually it's kind of between the three of us is where the idea comes from. And, you know, yeah, either, you know, usually Aaron kind of throws together kind of the basic idea and then I kind of go in and work out some of the details and get the exact colors nailed down and the, you know, pick out papers and do some ink tests and things like that and do sort of more of the production end of it.

Brad Dowdy: That's fascinating about the traveling salesman that it came together, you know, kind of quickly. Yeah, I know that's popular.

Bryan Bedell: Yeah, that was a favorite of a lot of people. Yeah. And, yeah, I mean, there's, you know, there's other ones, you know, it's like anything. There's, you know, certain things you think are just, you know, you're so behind the idea and maybe they don't come out as great as you thought they would. And other things you kind of throw together and they're great. But it goes the other way, too. There's some we've rushed out that weren't that great. So, yeah, it's, you know, and it's, that's really the most fun thing about all of this is getting to try so many different, you know, printing techniques, working with different printers, trying different paper companies and paper types, you know, and all those kind of printing effects and things we can do. So, so it's, you know, that's kind of a lot of the fun, but also a lot of the challenge because, you know, every time we try to kind of push our limits a little and try something new and it's, it's hard to top ourselves every time.

Brad Dowdy: That's, that's exactly what I was about to say. The way y'all have stepped up your game, if you will, like when you do something like the night sky edition, where, you know, if you're just looking at it, you know, from, from the front and you see, okay, you know, the, everyone loves the black, of course. And, you know, it looks great. Then all of a sudden, if you're not familiar with field notes and you flip it over and you see the type of printing you've done on the back and then you've done, you know, three different, three different back covers, you know, with the, you know, with the stamping on there. I mean, that's like, I mean, that's really impressive to me considering, you know, what, what we're, what you were starting with, with just, you know, just say like a basic color cover, like a butcher orange or butcher blue. And now we're doing all this. I mean, that transformation has been really impressive over the years.

Bryan Bedell: Yeah. That's a good one. I mean, as far as the process, you know, I think that was one where we, Jim had kind of been talking about the idea for a while. I think it was kind of originally his idea just to do stars of some sort. And then that was one where, you know, I like, we all knew, we all knew Raven's Wing was super popular and, you know, black was good to go with. And then that was one where I sort of maybe had more to do with the design than usual. So I was really happy that it came out well. Cause I, after, you know, after Jim's kind of original idea, I kind of nailed down the design on that one and I was really excited about it. So I was glad to hear everyone liked it so much.

Myke Hurley: Well, then I should tell you, Brian, that that's my favorite edition of all time.

Bryan Bedell: Oh, thanks a lot.

Myke Hurley: I just, I am in love with that, with the, with the, like the hologram foil on the back. I just think that it's, it's one of those things that when it, when it arrived, I was like, oh, cause you can't really see it in the photos very well. Like it's, it doesn't show, but it's when you get it and it's, and it reminds me of like, from when I was a kid playing Pokemon trading cards, right? Like that hologram, you know, that's what I, that's one of the things that I love about it. And I love that they're all different and I'm happy that I've got a few, a few packs here. Cause I started my subscription, I think an edition before. So I'm pleased because now I have a couple, a couple of packs of my favorite.

Bryan Bedell: But those are still, I think a lot of retailers probably still have those. I don't think those are getting too rare yet. I mean, you know, we, we, we, you know, a lot of retailers bought a lot of those. So there should still be some out there. Those shouldn't be too hard to find. I might have to buy myself some more. Yeah, the funny, the hollow, I should, I, I keep thinking like, should I say things or not? But I'll say those, the, the night sky, the, the holograms were originally, and this is another thing we've been talking about forever. We're supposed to be glow in the dark. And we worked really hard trying to figure that out. We did, worked with several different screen printers and use different kinds of inks and tried a lot of different things. And we just could not get any sort of, you know, glow in the dark that we were happy with. So, so the, the holographic foil was kind of, you know, we got closer and closer to the date and had to make some kind of decision. And we tried that out and thought that looked great. So.

Favorite Editions

Brad Dowdy: Yeah, it looks fantastic. It really does. So speaking of favorite additions, what's been your favorite or what's your favorite or what was your favorite to work on? Do you know, just putting together the whole project, you know, you put a lot into, this isn't just printing notebooks. I mean, you guys put in serious amounts of time and, you know, a lot of the products have accompanying videos, which I know take a lot of production. Then you have, you know, extra add-ons like stickers or pins, you know, that there's thought and design going into. So what's been your favorite, like as a whole project to work on and put out and share with everyone?

Bryan Bedell: Oh, you know, this, the night sky was definitely one that going out to Great Basin to shoot that video was probably one of the greatest experiences of my life. Like I just, you know, staying up all night. I mean, if anyone ever has a chance to go out somewhere like that, where it's just no light, you know, no light pollution, no moon, and you can just look up and, you know, two nights in a row, we sat out and looked up in the stars and it never got boring. You would just sit there and just keep seeing new things and see like, you know, you notice things like stars have different colors and, you know, it was just, you know, you start getting loopy around four in the morning or whatever, but it was just, it was just such a good experience out being out in the middle of nowhere with no phone service for two days, like just sitting in the desert and staring in the sky. So that, as far as, you know, as far as videos, that and Fire Spotter was fun. Steve and I drove up to Wisconsin and camped out and then there was that old fire tower we shot and Steve was actually afraid to climb to the top. So I got to do all the video.

Bryan Bedell: Yeah. But again, like I just said, it was, you know, we were, you know, we kind of were watching trying to make sure we'd be there when the trees look good and we just nailed it. We got two perfect days there and the trees were beautiful. And again, I could have sat on that fire tower and just stared out, you know, you could see for miles, just all the colors and I could have just sat there for hours and hours. So those are two of my favorite videos. As far as books, yeah, Night Sky, I like a lot. The Old Raven's Wing was probably my favorite before that, just because I really liked that duplex paper and, you know, I'm a photographer too, so I like the black paper. Just kind of, you know, looked nice in my camera bag.

Bryan Bedell: Traveling Salesman, I liked a lot. Yeah, I mean, that one came out well, especially I like that, like, you know, the ledger paper was really neat in that. I like doing different things like that. You know, I know some subscribers are like, oh, that's not really useful to me. But I figure, you know, we like mixing things up. And if there's one out of, you know, if you're a subscriber and there's one out of four you don't love, hopefully you love one of the other ones to make up enough for it. We always say, if you don't like it, you know, send it back and we'll send you two crafts to replace it. And no one's taken us up on that yet. So no one's disliked an addition too much, I guess.

Brad Dowdy: Wow, that's pretty cool.

Bryan Bedell: But yeah, I'm trying to think. I mean, you know, all the, I mean, I like working with, you know, working with letterpress and the foil stamping and stuff, you know, we get to kind of work with some different printers when we do some interesting things like that. So, so that's fun.

Brad Dowdy: So when you're, when you're walking around the office, which one are you, which one, what are you carrying around with you? Do you use just the basic craft memo walking around or using something else?

Bryan Bedell: Yeah, I usually, yeah. You know, I kind of just go through, you know, whatever's sitting there. I'll just grab, you know, we, it's, you know, there's a bunch of the latest editions usually sitting around opened up. So I'll grab one of those. I don't, I usually do carry one with me. Honestly, I'm not, I use the Steno more than anything, like on my desk. I use, I go through those like every, you know, once every couple of weeks, I'll have to start a new one. So, you know, product wise, that's the one I really, you know, use the most. But, but yeah, I've always got, you know, and the other thing is the Space Pen, which like once I, I think I'd been talking about doing that for a while. And then when we did the, when we did the night sky, it kind of made sense to do it then. But I had been carrying a Space Pen for a while and I just love having one of those in my pocket all the time. Like it's just, you know, the small bullet pen. It's just so convenient. And, you know, if you got that in your field notes in your pocket, you're ready to go.

Brad Dowdy: You're still, you're still rocking the Space Pen, Myke?

Myke Hurley: Yep. It's, it's what's clipped to the front of my field notes that I keep in my pocket every day.

Brad Dowdy: That's awesome. All right. So I want to talk about a little bit of the, the nerdery aspect. And that kind of leads into some of the readers, readers questions that we have. We get, I get a lot of questions in writing the blog and reviewing different pens. You know, how does, how do certain pens work, you know, on different types of paper and, you know, field notes obviously being one of those. And now since the focus of my blog hasn't changed, but I've been getting a lot into, a lot more into fountain pens. And they have, of course, different ink properties and, you know, different types of paper work better with different inks. So a lot of the questions I get are, you know, which fountain pens and which inks work the best with the field notes and which field notes edition is best for fountain pens and things like that. So do you, I know for a while there, the paper was pretty much the same. It was the standard, just the standard 50 pound stock white paper. And then y'all started to play with the paper weight, paper densities a little bit more here recently. Do you have any considerations to how people are using them or to what type of paper you're going to use? Or are you just really trying to fit it into what your, I guess, what your idea of this, the memo book should be for this release?

Bryan Bedell: Yeah, I think, you know, we usually stick, you know, we have a good number of fountain pen fans that use, you know, use the standard crafts and we want to take that into account. But on the other hand, like we don't, you know, like, you know, we have a lot of different, you know, there's sort of sub sort of markets, you know, there's kind of the outdoorsy people and there's the, you know, coffee shop people. And we try not to focus too much on any one group, you know, and make our decisions just based on them just because we know if there's one edition that's not perfect for them, you know, they'll find other ones that work and we, you know, might, you know, find some new people that like the new edition. You know, so yeah, we take, you know, we take all the different groups and all our different kinds of customers into account. But generally we stick, we stick with that Finch opaque for the interior paper just because everyone seems pretty happy with that. And if we step away from that, we don't want to get too different. We used the green, what was it, Mohawk, I think, for the, for the salesman and then the America the Beautiful, which, you know, I love that one too. I know a lot of people, there were a lot of the fans on FieldNet said it wasn't their favorite, but that was another one I was real involved with and I really liked how that one came out. But yeah, we used a different paper in that one, which was also, it was a Finch, but just a slightly different line and a little heavier. But anyway, I think in general we're going to stick with that Finch and then, you know, just on certain editions where we really need something different, we'll try something else.

Brad Dowdy: Yeah, I can admit that I was one of the America is Beautiful's, not one of my favorite editions. Yeah. I can admit that to you, but I'm actually, that's the one I'm using now and I actually enjoy writing on the paper a lot. Yeah, that paper. I'm using fountain pens with it. It's really, really exceptional paper. I like it.

Bryan Bedell: Yeah. Yeah, I don't, you know, we don't. We don't test, you know, obviously with like Expedition we did and, you know, we try out a few pens on a new paper just to see how it works, but we don't have like a big collection to try stuff out on. You know, I have like one fountain pen and I'll try it out, but, you know, I just, I'm just using like regular Waterman ink and.

Brad Dowdy: Well, if you ever need someone to test, yeah.

Bryan Bedell: Well, we always see, yeah, I mean, people, people have sent us, you know, like a whole book full of different inks and things. So we have that to look at too. Yeah.

Brad Dowdy: You know, the. I'm sorry. Level. No, I was just going to say the level of geekiness that I get into. I can't imagine like some of the stuff you get in the mail saying, OK, here's what I think. Here's what I. Here's my. Here's all my ink tests. Here's what you need to do. And I can't imagine some of that. It's probably pretty intense.

Bryan Bedell: Yeah, we get we get a lot of ideas for editions and it's funny because almost all of them are things we've talked about, which is kind of. Yeah. So a lot of times I won't even write back because I don't want someone thinking that like we got the idea for something from them because I remember we did the ask me anything. There were some people throughout some ideas there on field nuts and, you know, there were definitely some things we'd thought of and talked about. So, yeah, you know, it's like I think it's which is good. You know, it's a good sign. I think we're kind of in sync with what people want and expect from us. So that's good.

Limited Editions

Brad Dowdy: So one of my my questions that I've had and one and it kind of goes around one of my favorite books that you've ever produced in the day game edition, y'all did a dot paper, did a dot paper and the white the white cover with the with the red with the red print. That's my that's one of my single favorite memo books that y'all have done. And I got I have this question and everyone has had this question. And I bet I got this five or six times when is when is there going to be a dot grid stock field notes edition?

Bryan Bedell: Yeah, we keep talking. That's yeah, something we talk about. I don't know. It's the problem with that is when we do that, then what do we do with the mix three pack? We can't do that.

Bryan Bedell: Mix four pack. Yeah, we do. It does come up a lot.

Bryan Bedell: Yeah, I don't know. We might break down and do it. We kind of do with with the craft editions. We generally do one big printing and try to time it. So we kind of do one big printing a year. You know, so we kind of a year's worth of stock after that. So it wouldn't be until, you know, it looks like we've you know, our current stock of craft is going to go for, you know, at least a few more months. So probably, you know, when that next big printing comes up, we'll think about it again.

Brad Dowdy: But OK, I don't want to put you in the spot.

Bryan Bedell: Oh, no, no, no. Yeah, it's definitely something we've talked about. And we've done a lot of a lot of those customs or a lot of the limited editions have had dot grid to those. So there's a lot of dot grids out there.

Brad Dowdy: Yeah. And like you say, you know, a lot of these questions, this is something, you know, you've probably had on the ledger for years. It's like, you know, we've got one of these days we're going to one of these days we're going to do this. Yeah. Yeah. I just know that the dot grid seems to be getting more and more popular. And I've just been really been enjoying those. So then you did the, you know, with the night sky, you actually changed that up even more with the pattern you used there. So it's cool to see you guys doing that and just kind of mixing things up a little bit. I think it keeps it interesting for everybody.

Bryan Bedell: Well, the expedition has dot grid, too, and that's always available. So there's that. That's true. Very true. Yeah. Yeah. Yeah. We got stuff in the works and that could happen pretty soon. Cool. Cool.

Brad Dowdy: Now, one of the additions that I've enjoyed that weren't colors, they weren't color subscription additions, but they're not stock additions, but they came through you guys. Y'all have done like the neon summer additions a couple of times. You did the ice pops one and then you did just, what's the neon summer camp? Was it summer camp? Yeah. Summer camp and ice pop, right. Yeah. So how do y'all decide to just kind of mix that in?

Bryan Bedell: Because I guess those were, well, those were both for J.Crew for Crew Cuts, which is their kid's store. Okay. I knew those. So they pretty much, yeah, they pretty much spec'd what they wanted. You know, those were kind of a custom job. And then we ended up, generally we wouldn't sell those to the shop, but I think what happened for whatever reason, I think maybe we printed more than they needed. And did I lose you guys again? Nope. We're here. Oh, I'm sorry. I think, you know, I think maybe we overprinted it and, you know, asked them if it was all right if we sold some. And we, yeah, we never sold a whole lot of those out of our shop. That was just sort of something we had a couple of boxes left and we had it in the shop for a while.

Brad Dowdy: Gotcha. That's right. I remember now the ice pops.

Bryan Bedell: Yeah, those were, yeah, those were Crew Cut additions.

Brad Dowdy: Yeah. Okay. The ice pops did go like straight to J.Crew. I do remember that. And then I saw, I guess I got confused when the summer camp went through, y'all went through the shop. So. Yeah. Gotcha. Gotcha. All right. So let me go through some of the reader's questions we've got. We've got a bunch here. It says, oh, I want to know when Brian will create his own limited field notes edition like Draplin did. Call it the Bedell series or something. We want a Brian edition. So does Aaron leave y'all any of the DDC editions around? And do you have any Brian special editions floating around the shop? I really like that orange on orange one Aaron did.

Bryan Bedell: We, you know, we printed that out of here. He does, he does a few customs himself where he used to, you know, like go go a few or he gets, you know, some stuff printed up or stamps it himself. So he's got a few, like when we went, we were just at that outdoor retailer show and there were a few, we saw a few around there that I'd never even seen before because he had made them up or, you know, or especially, you know, going way back to the first couple of years, he would print stuff on his own up there. But, but yeah, I don't know. Aaron, Aaron's, Aaron's a bigger character than I am. I don't know if I'm, I don't know if I'm ready for my spinoff yet.

Bryan Bedell: I don't know if I'm ready for, what is it? What was Rota? What is the numbered Bedell edition? Yeah. I don't know. I have, I was, we used to do that, the Lair Tennis on kudal.com, which was sort of a Photoshop designer battle where we'd send files back and forth between two designers. And that's actually how we met Aaron, I think. But I would shoot, we would shoot a video every week to flip the coin to see who went first. And I was always the referee in the videos. So I've, I've actually been recognized on the street as the ref a couple of times,

Brad Dowdy: which is, which is about all the celebrity I need. Yeah. That was a good series. I enjoyed, I enjoyed, always enjoyed watching those. Those are cool. So that, that was from Sparky from the, the field notes group. And we got a lot of questions from them.

Bryan Bedell: Yeah.

Brad Dowdy: I think I saw that on field notes.

Bryan Bedell: I think he's the only person who wants that. Maybe, maybe. Maybe I'll just make one and send it to him.

Field Notes Production

Brad Dowdy: There you go. There you go. So next we had Eric from Twitter. He asked, how do you determine how many field notes packs to print per new release? Is it a guess? Do you have a formula? How are, because y'all, obviously, as business has grown, you've steadily ramped up. And, you know, how do you, how do you manage that number to where it's, it's the right number for you guys? Have you figured, have you figured that out? Is it a, is it a mad scientist formula? Are you just kind of winging it?

Bryan Bedell: Yeah.

Brad Dowdy: That's, that's another thing.

Bryan Bedell: I mean, that's probably one of the big things we kind of bicker about in the office before it comes out is figuring out the quantity. I mean, yeah, obviously we've gotten bigger and bigger. We know, you know, we know how many subscribers we have each time and we know, you know, usually we can kind of get an idea, you know, what the retail sales are going to be, you know, to shops that sell it. And, you know, sometimes if we have a really good feeling, we think it's just going to be a real popular edition, we'll up it a little bit. Or, you know, but we, you know, we like to keep it where we're not going to have, you know, stock for too long. You know, we like to sell out one before the next one comes out just to kind of keep things easier on our end as far as stocking and inventory and everything. You know, and, you know, obviously we like to make it, you know, if it, you know, it's limited. So we want to have, you know, a little bit of a little bit of an element of you got to move and get one before they're gone. Yeah, that's exactly right. So, yeah, it's, you know, it's usually just a, you know, pretty well educated guess. Just experience. Yeah. Yeah.

Brad Dowdy: You know, based on subscribers and retail sales and stuff like that. Yeah. You talked earlier, like when you were talking about printing the Night Sky edition that you, you know, you worked with a bunch of printers and you couldn't get the, like the glow in the dark aspect, right? So, you know, you switched to the holographic stamp. Do you do, do you do, I guess, a lot of testing? Like if you have an idea and you take it to the printer and get it done. Right. Are you going through different tests? You know, are you carrying it or are you using it to try to figure out is this going to work or do you know pretty immediately? I guess I'm, I guess I'm asking, is there any kind of process to like, you know, what if you printed out the holographic stamp and then two weeks later, you know, they're worn off or whatever. Do you do any kind of testing on that?

Bryan Bedell: Sometimes. What we generally do is do an ink test on the paper where they can, it's called a drawdown where they just take the various inks. And sometimes, you know, we're not really sure exactly what color is going to work best. So we'll get a couple, you know, where they just kind of smear ink across the page, you know, like, you know, which simulates the actual printing process. So you can see the, you know, the color of the ink and there's transparency and the paper comes through. So you really know exactly what color you didn't get when you go on press. So we, you know, for most colors, yeah, especially if it's, you know, like a metallic or on a dark paper or something, we'll do that for sure. Just to make sure that's going to work okay. As far as paper, I usually, you know, usually, you know, the paper is going to be okay. There's a few, like this current one that's coming out next. I've had one in my, you know, I've had just the cover paper folded in half in my back pocket for like a month now just to see how it's letting hold up and it's been doing okay. Okay, cool. You know, but just, yeah, different, you know, different printing techniques and finishes and varnishes. We're, you know, there's been several times where we're like, oh, I'm not sure, you know, I sure hope this works and just, you know, flying by the seat of our pants hoping it works out okay. And usually it does. With the, you know, with the colors, we know it's a limited edition. And even if, you know, worse comes to worse and something doesn't work out great, you know, then it's at least just for that edition. And, you know, I think, you know, like as you've seen, we've kind of things that work better and we felt more comfortable with going into bigger production, like red blooded, you know, we knew, you know, once we were comfortable with that process and comfortable with the printer, we knew we could kind of mass produce those a little more. You know, we've gone into doing things like that. But yeah, I mean, you know, we kind of consider to some degree that the colors editions are kind of our testing ground to try stuff out, you know, and then some of the more successful stuff we can use for the regular editions later.

Brad Dowdy: Yeah, I love that y'all did the, ended up doing the red blooded edition. The letter, for some reason, just for me personally, the letterpress editions have always been my favorites. I don't know why. I guess that aesthetic just appeals to me personally. But yeah, I'm a big fan of it. But yeah, like Grass Dane, Grass Dane Green is my number one favorite of all time. I love, love that edition. You know, too bad there's not, not more of those around. I'd love to, I could use that one in for the rest of my life and die happy. I would be good. But I love the letterpress style. So I was glad. So now I use the red blooded as, you know, my, my stock edition, you know, as if I'm just using, you know, the basic notebooks instead of the craft. So I like that a lot. Um, this was an interesting question and it must not have came up at the time it happened. But, um, Mikey from Twitter, he said, did Brian have any issues with packet of sunshine with shipping seeds across borders?

Bryan Bedell: Yeah, we, um, I'm trying to remember if we actually thought of that beforehand. I think not. I think it was kind of a matter of, we got all the seeds and we were starting to pack things and we were ready to go. And then it sort of occurred to us, oh crap, we can't ship seeds across borders. And so we kind of sat down and talked about it. And if I remember correctly, the decision was like, no one's ever going to notice these in a million years. Let's just throw them in there. Because I think we, I mean, we did, right? I don't know if you guys know for sure. It's been kind of a while now, but I'm pretty sure we just went ahead and shipped them.

Brad Dowdy: Yeah. I didn't hear anything at the time and I never considered that until he just mentioned that. I was like, oh, that's a great question because.

Bryan Bedell: Yeah. It was something that we didn't think of early enough, but then it sort of occurred to us before anything happened. And then I think we just kind of went ahead and shipped them and nothing happened. No one said anything. So we might've started some pandemic or something.

Brad Dowdy: It might be more of an issue now with, you know, 45,000 additions instead of whatever that one was. Yeah. That was a pretty small addition. 7,000 or 10,000. Yeah. It probably wasn't as noticeable. But yeah, that's crazy.

Bryan Bedell: I'm looking at that. That was only 4,000 three packs. Yeah. So that wasn't that many.

Brad Dowdy: Yeah. So you got away with it. So now Tana, who Tana Mitchell from the Facebook group, you've probably talked to her several times as well. She's everyone calls her the she's pretty much the field notes ninja. She has pretty much everything. She collects like no one's business. She had a great question and you probably saw it on there. She says, Brad, will you inquire if Brian and Jim hate purple as much as Aaron does?

Bryan Bedell: I don't hate purple. What was we were just talking about teal and I hate teal. If it was up to me, we'd never do teal. But who knows? We beat Aaron down until we got purple. So maybe they'll beat me down until they get teal. But yeah, I don't. Yeah. I mean, the purple ones were cool. I don't have a problem with that. We've had like even Aaron's wife. Aaron mentioned the other day his wife was saying, you know, why can't you do some that are just downright girly? And I'm all for that. But I don't know. It's going to take some convincing Jim, I think, and Aaron to do the all pink. Well, we did the pink. We did the pink ones for I should probably not talk about private ones we did. But we did do some private pink ones. And well, the purple ones were private, too. Those weren't.

Field Notes Editions

Brad Dowdy: Those were our friends. Yeah. The purple one. Those those are actually pretty visible. If you don't have to. Yeah, they got around. I'll talk about them real quick. Yeah, the XOXO Fest from last year were the purple ones. So these aren't these aren't stock editions or colors editions. But, you know, I guess people have seen enough of them in the pink capsule editions from this year that, you know, all the collectors are gaga over the pink. And, you know, I like I do like those. I like those because they have the letterpress cover, too.

Bryan Bedell: I mean, with all this with all this, the custom editions, you know, I know this is just something to kind of clear things up. Like we we get a lot of calls of people asking for them. And I know like a lot of people are calling like, you know, they're finding out who is at the conference calling them. We can't. I mean, we're doing those as a job for someone else, you know, and obviously it's our product. And, you know, we only work with people that, you know, we want to see our name on the book with and everything. But but, you know, we just we keep a few of those for ourselves here, you know, just for the archives. But, you know, that's like, you know, that's kind of a contract with that other company. And we can't, you know, we can't sell those or give those away. Those are it's up to them to do with them what they want to do.

Brad Dowdy: Yeah. Good. I'm glad you said that, actually. So in case anyone had any designs on calling Field Notes office asking for the all these weird one off offshoots that they're seeing, these are not the production line stuff. And Field Notes does not have these. These are going through special special contracts with these vendors for promotional items and things like that. So.

Bryan Bedell: Yeah, we don't make any of that stuff to sell. It's all it's all. You know, I don't think any of the contract jobs we've really done have been for sale. They've all been either, you know, to give away at a company just for people to use at work or, you know, for attendees at a conference or, you know, we've had some schools do them or, you know, charities or things like that. So, yeah, we don't generally produce things aside from like the J. Crew editions, you know, things like that. We don't generally do things for sale.

Brad Dowdy: Sure. What's from the collector aspect? And this may not be a question for everyone, but just are you involved with doing the these projects for these customers?

Bryan Bedell: Oh, yeah. Yeah.

Brad Dowdy: Yeah. So you're you're involved in in all of that, too. So what for just for the collectors only, do you have an edition that you've done that's been for one of these companies that you thought was was really neat and that you enjoyed? Like, I don't own it, but I always thought the Levi's edition was great with the red, white and blue and those covers. I just thought that was a really pretty, really good looking edition. Do you have any any favor just kind of kind of from those kind of from those offshoot for different companies? Yeah.

Bryan Bedell: Like I like I said, I can't even talk about a lot of those because we just for some I don't want to punish the people who put them out by having thousands of people call them. But the Levi's are definitely I mean, you know, Levi's where I think they, you know, they gave those away in stores for a while. And those were definitely, you know, the red, white and blue with the silver type that really looked nice. I think we've redone a couple of the I think that we did that. Well, no, that wasn't exactly tradesman. But, you know, we've picked up sort of the same look of those for a couple other ones we've done since. I'm trying to think of other customs. I mean, we've done a lot of the customs we do are just sort of what we do is we print blank. We print covers and inside papers and don't assemble them. And then we can go back and print a logo on the back of the blank covers. So for the smaller runs of customs, you know, like our custom order started to a thousand pieces. And we, you know, we do a lot of those just for, you know, business or whatever. And, you know, we just print that black logo on the back and then have them bound. So, you know, most of those are just craft with the black on the back and then we will do kind of maybe once a year we'll do a big run of another colored paper. So I think we've done like blue and some blue ones and some, I know that the web stock ones that were on the Field Nuts group the other day, I can mention those because those were there. Those were on, you know, like a light green paper. And we, you know, we did a lot of other customs on that same paper for a while. But generally the ones we do for, you know, the custom order ones we do are on that paper. But we've, if we do a bigger one, I'm trying to think of like ones that I could even talk about that are interesting. I mean, Levi's, you know, and then the J.Crew ones, the, whatchamacallit, Mongolian version was definitely one of my favorites. That was super fun. So we had to work with the translator and have them go through and it was all like printing terminology to get translated. So I had to work closely with them to kind of explain what we meant, you know, when you say something like, you know, you know, a lot of the printing terms were confusing to them. So that was really fun, like working out that and finding, you know, that Mongolian fonts just slightly different than, you know, Russian Cyrillic. So we'd actually buy Mongolian Futura and, you know, typeset all that. So that was definitely one of my, one of my favorites.

Brad Dowdy: Yeah. Now that, that one is awesome. That's, that's the one I wanted for my collection. Like I don't get too much in the offshoots. Like if they're easy for me to come by, you know, whatever, I'll get them. But that one, I really wanted the Renegade Pencils one. Yeah. I just, cause I just thought that was a really cool, cool design. Y'all did a great job on that one. I love, love that addition. I have one single one that will just sit there and look pretty.

Bryan Bedell: Yeah. That was one of my favorites that wasn't, you know, it wasn't, well, we did actually sell those on the site, but it was a charity kind of thing and not really one of our products. So that was definitely up there. Yeah.

Brad Dowdy: That's, that's really cool. Well, I got one more question. I'm going to put you on the spot and then we'll, we'll get you out of here, but I'm going to put you on the spot a little bit here. What is your least favorite colors edition?

Bryan Bedell: Colors edition. Wait a minute. I got them up here. Let me scroll through and take a look.

Dry Transfer

Brad Dowdy: Cause I've got one, Myke.

Bryan Bedell: I don't know if you have one, but, um, uh, you know, another one of my favorites dry transfer was one of my favorites for sure too. That was a lot of fun to put together. And I, you know, just looking at them, it's like, it's like your kids. How do you decide which one you hit the most? I know. Oh, um, you know what? I'm not, I'm not a baseball fan at all. So day game. I like, I mean, I like the way they looked and Kevin's book is incredible. I mean, I'm from Pittsburgh and I was, you know, a pirate's man growing up and Clemente is awesome. So I can't say anything. That book is incredible and it was really fun to work on that, but on their own, the notebooks, you know, don't, don't, don't wow me too much.

Brad Dowdy: Um, I actually came around, I agree with you on that one. I wasn't a huge fan of it at first. And then for some reason that, that white red just grabbed it.

Bryan Bedell: I do like, yeah. I mean, I like foil stamping, so I don't know. And then like, you know, Expedition is awesome, but I don't use those day to day, you know. I mean, that one was fun to do too. Yeah. I don't know. I guess that or look at other ones like Packet of Sunshine outside of the packaging and everything just on their own. The notebooks aren't that amazing, but you know, that was early on. And, you know, that envelope was a cool, you know, that was all together. It was a cool package, but.

Brad Dowdy: So my, my least favorite one, um, and it's relative, like you're saying, Brian, it's, it's, you know, they're all, they're all awesome. They're all great. They're all terrible. But my least favorite one was, my least favorite was, uh, the balsam fur. I don't know that. I think the color didn't grab me. Um, you know, y'all were sending the balsam, whose idea was to send the balsam fur branches in the, in the envelope. That was a pretty crazy, pretty crazy thing. So yeah.

Bryan Bedell: Those, yeah, those from the perspective.

Brad Dowdy: I've never, just never used that addition as much as like I've used all the other ones, I guess.

Bryan Bedell: From the perspective of like the Christmassy angle, they're not that good, but I always just, I saw those kind of, if you, you know, if you take it away from the packaging again, I see those as looking kind of like army Jeep, you know, you got your army color with like kind of the gloss white and that was the first foil stamp we did. So I like those.

Brad Dowdy: Yeah.

Bryan Bedell: Yeah.

Brad Dowdy: Did you, did you have one Myke that you, that you're not a huge fan of?

Myke Hurley: Um, yeah, I think that, that I will receive hate mail. I have a specific reason where I really like the look and feel of traveling salesman. Um, the way that the paper is printed doesn't really work for me. Yeah. Just because it's like the ledger. Sure. So like, um, you've then got like the two sort of margins on either side and I don't really do anything that I need to use those for. So then if I'm writing within the margins, I don't really get a lot of space, you know, that's, that's for me. But I mean, cause it's like, you know, I think about expedition edition where I can't, where I wouldn't really use those every day because you kind of need to use the right sort of pen for it, even though I do use a space pen. So maybe I should actually try it out, but I actually really loved those because of the character that they have, like this indestructible paper. I just think that that's really cool. So like, I really liked the way that the traveling salesman look, but in the same way as Brad, they would be the ones that I would be least likely to use because, because of the way the paper is laid out. But I like the way that they look and I like the thinking that goes behind them.

Bryan Bedell: For me, I think someone mentioned this on the Ask Me Anything. And for me with traveling salesman, I look at those and the inside paper was so much thicker and the outside, you know, all the paper was real thick. And because of the thickness of the book, even though the logo is centered on the paper, because of the curvature of the book, it's like kind of knocked off center. So I look at those and that drives me nuts.

Brad Dowdy: Oh yeah, I did see that. I did see that. Yeah.

Bryan Bedell: And I've noticed, yeah, I think, you know, some were worse than others, but I think, you know, that's just, that's kind of, that's really, I think the only, you know, kind of production glitch we've had that kind of went through, you know, and it's not like, you know, it's not terrible or anything. Actually, if you look back at some of the early ones that we had, because it's, you know, it's weird. You can center things perfectly. And then once it's printed, depending on the thickness of the paper. So we've had to be real careful about, you know, just adjusting the logo and hoping it's, you know, for the curvature of the paper when we know we're using thicker paper or something. Or, you know, the belly bands, like on America the Beautiful, you know, those America Beautiful ones were so thick we had to actually, I can't remember if we reprinted the belly bands or if we maybe just had to redo them before they went on press or something, but they were just, you know, not lining up right because of the thickness of the paper. So there's usually some glitch there waiting for us.

Brad Dowdy: Well, that's one thing I've noticed is those, if there has been glitches or anything, they never make it out into the wild. Y'all's production process is, even from the beginning, y'all've got it down to a science pretty well. It's an awesome product y'all are putting out. And I know so many people are excited about it and look forward to all the stuff that's coming in the future.

Bryan Bedell: Yeah, it's great. I mean, it's, like I've said, one of the best things about working here is just having that, you know, do making something, having something you can, you know, put all your work into and then just seeing that box of them come and holding it in your hand is just so rewarding. There's so many people that, you know, just push numbers around or, you know, do jobs that, you know, are important. But just to, for me, you know, that's always what I've liked about being a designer is having like a product I can see and hold and remember.

Brad Dowdy: Well, that's awesome. I think we will leave it at that. That's a great sentiment to end this on. Brian, we really, really appreciate you coming on. And we're going to have to do this again sometime, you know. Sure, yeah. That's my pleasure. There's always something going on in the Field Notes world and we're glad you were able to join us and talk about it a little bit. We really appreciate it. Happy to be here, guys.

Bryan Bedell: Thanks.

Brad Dowdy: Yeah, thanks, buddy. Well, thanks, Brian. And Myke, do you have anything else? No, I think that's about it. All right.

Brad Dowdy: Do you want to tell everyone where you can get the show notes?

Myke Hurley: Of course. They can go to 5by5.tv slash panaddict slash 69 for the show notes for this week's episode. You can see what Brad does on the internet by going to panaddict.com.

Myke Hurley: And he's also online. He's at dowdyism, D-O-W-D-Y-I-S-M on Twitter. I am imike, I-M-Y-K-E. And thanks again to Brian and thank you all for listening. And until next time, bye-bye.

Brad Dowdy: Bye.

Myke Hurley: Bye. Bye.