|Key People:||Schwanhäußer Family |
|Products:||Writing instruments, Art materials, Cosmetics|
Schwan-STABILO is a German maker of pens for writing, colouring and cosmetics as well as markers and highlighters for office use. It is the world's largest manufacturer of highlighter pens, Stabilo Boss.
The company was founded as Grossberger & Kurz Bleistiftfabrik (pencil company) in Nuremberg in 1855 alongside other pencil manufacturers such as Staedtler and Faber-Castell because the area is surrounded by graphite and clay mines. It was acquired by the Schwanhäusser family in 1865. Taking the first part from the family name, the company was renamed Schwan Bleistift Fabrik and started using the swan logo as one of the earliest trademarks. In 1909 the Dermatograph cosmestic pen was created which was primarily used by surgeons for marking skin. During the Great Depression, Schwan had three brands; Stabilo premium pencils for the most demanding users, Othello pencils for mass markets and Swano non-toxic pencils for children.
The company rebranded itself from Schwan Bleistift Fabrik to Schwan-Stabilo in 1976 in honour of the Schwanhäußer family. In 1992, Schwan-Stabilo split into two separate companies: Schwan-STABILO Cosmetics and Schwan-STABILO (writing instruments)
The company headquarters is based in Heroldsberg, Germany and have three production subsidiaries:
- Weißenburg in Bayern, Germany where the highlighter is manufactured, incorporated in 1986
- Johor Bahru, Malaysia where the ballpoint pen is manufactured, incorporated in 1976 as Swan Malaysia
- Český Krumlov, Czech Republic where the wood based pencil is manufactured, incorporated in 1992
|Stabilo||coloured pencils, ballpoint pens, marker pens, highlighters|
|Schwan-Stabilo Cosmetics||cosmetics, skin treatments|
|Stabilo-Promotions||ballpoint pens, marker pens, highlighters|