The Nib Section 12

The Nib Section (Podcast)
Episode:	12
Title:	We Can’t All Be Montblanc, Some of Us Are Lego
Release Date:	January 30, 2018
Hosts:	Diana Dai Chuck Montano Sharyn Zha Sophia Le Mark Hopson
Guests:	No guests this episode
Additional Information
Official page:	Episode 12
Audio File:	Audio Episode 12
Length:	3939 min <br />0.65 h <br /> minutes
Previous Episode	Next Episode

Description

The hosts look at fountain pen marketing in the present day: who does it well, why it’s mostly word of mouth, Conid’s marketing misstep, and what puts Montblanc in a class of its own.

Show Notes & Links

01:00—What We Are Writing With

Chuck: Pilot 823 clear Sharyn: Pelikan M605 White Stripe M, Graf von Faber-Castell Annello Titanium Sophia: Graf von Faber-Castell Classic Pernambuco Mark: Sheaffer Targa vintage

Visit our Facebook or Instagram for photos of What We Are Writing With.

04:18—Mailbag/Reviews

Pjotr Spica Virginis Fountain Pen (3D Print - Limited Edition)

If you want to make your podcasters happy, leave us a comment or review on our iTunes, Facebook, Twitter or Instagram.

06:14—The presence of the Japanese Big 3 in US market

08:12—Branding and marketing

Lamy Safari Lamy 2000 Woodshed Pen Co Fountain Pen Memes Conid Gentleman’s Pen Conid’s Instagram post Conid...Made in Movember

17:47—The secret of Montblanc’s success

Montblanc On How To Be A Luxury Brand For Many (interview with Montblanc CEO Lutz Bethge) Marketing Lessons from Montblanc Montblanc Boheme

25:26—Reaching customers, tastemakers

Pelikan Hubs Sharyn's Lamy AL-Star print ad from 2008 Pilot Custom 823 Pelikan M805 Ocean Swirl Pilot Custom Urushi Leo Fok’s photos of the Pilot Custom Urushi Pilot Custom 845 Brian Goulet’s videos SBREBrown SBREBrown ink Diamine Earl Grey

32:56—Recommendations

Big Thief, ”Paul” The Little Book of Hygge Hela Curry Ketchup Touloulou Bondamanjak French Creole Chili Sauce Pandemic: Reign of Cthulu

38:21—Thanks and Credits