Muji
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Muji | |
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Founded: | 1979 |
Founder: | |
Headquarters: | Toshima-ku, Tokyo, Japan |
Key People: | |
Products: | Writing instruments |
Website: | http://muji.net |
Ryohin Keikaku Co., Ltd.(株式会社良品計画 | Kabushiki-gaisha Ryōhin Keikaku), or Muji (無印良品 | Mujirushi Ryōhin) is a Japanese retail company which sells a wide variety of household and consumer goods.
Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.
The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.[1]
Notes and references
- ↑ MUJI Online - ABOUT MUJI, retrieved on 2009-10-02.