Muji

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Muji
MUJI logo
Founded: 1979
Founder:
Headquarters: Toshima-ku, Tokyo, Japan
Key People:
Products: Writing instruments
Website: http://muji.net


Ryohin Keikaku Co., Ltd.(株式会社良品計画 | Kabushiki-gaisha Ryōhin Keikaku), or Muji (無印良品 | Mujirushi Ryōhin) is a Japanese retail company which sells a wide variety of household and consumer goods.

Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.

The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.[1]

Products

Stationery items sold by Muji includes: pens (ballpoint, gel ink, fountain pens, multifunction, coloured), pencils (wooden, coloured, mechanical pencils and leads), highlighters, notebooks, pen cases, organizers, folders, binders, desk accessories (staples, erasers, correction tapes and pens, pencil sharpeners, scissors), etc.

Mechanical pencils

According to the company's policy, mechanical pencils are marketed without a logo, and are identified by generic names that are a simple description of the pencil itself.

Model Available Sizes Additional Features/Informations Picture Notes
ABS Resin (write to last 1mm) 0.5mm Double clutch maximizes lead usage (until the last 1mm); metal clip Muji - ABS Resin mechanical pencil.jpg Design resembles the Lamy Scribble
ABS (write to last 1mm) 0.5mm Double clutch maximizes lead usage (until the last 1mm); rubber grip; metal clip Muji - ABS mechanical pencil.jpg
Acrylic 0.5mm Thick comfortable rubber grip with air layer; retractable conical sleeve; spring loaded clip Muji - Acrylic mechanical pencil.jpg Very similar to the Zebra Airfit
Aluminum Hexagonal 0.5mm Aluminum body and clip Muji - Aluminum Hexagonal mechanical pencil.jpg
Aluminum Pocket 0.5mm Compact, capped aluminum pencil Muji - Aluminum Pocket mechanical pencil.jpg Very similar to the Ohto Tasche
Fine Tip 0.5mm Very small (0.5x9cm) aluminum pencil with clip; no eraser Muji - Fine Tip mechanical pencil.jpg
Hexagonal Wooden (natural) 0.5mm Natural wood body; metal clip Muji - Hexagonal Wooden mechanical pencil.jpg
Low Center of Gravity (white) 0.3mm
0.5mm
Knurled metal grip area; plastic body; metal clip; hardness indicator on the button Muji - Low Center of Gravity white mechanical pencil.jpg Very similar to the Pentel Graph Gear 500
Low Center of Gravity Shaker (clear) 0.5mm Shaker pencil; metal clip Muji - Low Center of Gravity Shaker.jpg Very similar to the Zebra Tect 2way
Polycarbonate (white) 0.5mm Rotating lead mechanism to maintain a pointed tip Muji - Polycarbonate mechanical pencil.jpg Same revolving mechanism of the Uni Kuru Toga
Rubber Grip Polycarbonate 0.5mm Rubber grip Muji - Rubber Grip Polycarbonate mechanical pencil.jpg
Spring Type Clipped 0.5mm Rubber grip; retractable conical sleeve; spring loaded clip Muji - Spring Type Clipped mechanical pencil.jpg
Wooden Hexagonal (black) 0.5mm Black painted wooden body; no clip Muji - Wooden Hexagonal black mechanical pencil.jpg
Wooden Hexagonal (slim) 0.5mm Natural wood slim body; metal clip Muji - Wooden Hexagonal slim mechanical pencil.jpg

Notes and references

  1. MUJI Online - ABOUT MUJI, retrieved on 2009-10-02.