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← Older revision		Revision as of 12:35, 8 June 2026
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			{{Infobox podcast transcript
			\| name = The Pen Addict
			\| number = 677
			\| title = I Don’t Do Ratings. 9/10
			\| date = August 6th, 2025
			\| hosts = [[Brad Dowdy]]<br>
			[[Myke Hurley]]
			\| guests =
			\| link = [https://www.relay.fm/penaddict/677 Episode 677]
			\| audiolink = [https://www.podtrac.com/pts/redirect.mp3/mgln.ai/e/613/clrtpod.com/m/traffic.libsyn.com/secure/thepenaddict/The_Pen_Addict_677.mp3 Audio Episode 677]
			\| length = 73
			}}

	* From Relay, this is The Pen Addict, episode 677. Today's show is kindly brought to you by Enigma Stationery and HelloFresh. My name is Myke Hurley and I am joined by the pilot himself, Brad Dowdy. Hi Brad.		* From Relay, this is The Pen Addict, episode 677. Today's show is kindly brought to you by Enigma Stationery and HelloFresh. My name is Myke Hurley and I am joined by the pilot himself, Brad Dowdy. Hi Brad.
	* I don't know how to take that. Am I the pilot of the plane or am I the pilot of the pen? I follow you on Instagram, so I know you spent a lot of time on planes. I did. A lot of unexpected time on planes, which I think we'll talk about later on in today's show. Yes, and in airports. Yes, yeah. Airport Brad was in full effect, at least for a day last week, which I am back from the Washington, D.C. International Fountain Pen Super Show, all caps. I think that's the official name, which is one of my favourite, favourite names going in. It is just so extended. That is unnecessary. It does seem like a show that can, like, warrant the name Super Show, though. Agree. Right? Like, of all the pen shows, it does it. Yeah. Yes. For what we do, like, outside of, like, some of the Japan stuff that are just massive on a different scale. Like, this is one of the ones. Might be the biggest. But we'll recap all of that in this episode. I actually have a lot to talk about. The short version, it was a great trip, of course. So, but first, we have a couple of little bits of news. Myke, usually by, like, this episode, beginning of August, we are, like, knee-deep into planner season. And that's always, like, a funny joke that I think is hilarious because all of the planner companies are launching their 2026 products now. Yeah. It makes me feel like a bad business owner because, like, I am just not in any way focused on this. But this was just a smart decision for me. I won't date anything. I ain't dating it. So, you can't catch me. I ain't doing it. So, you know. Yeah. And it's the buying things now for not to hold for the next, you know, three or four months till you start to use them. I always find kind of funny. But, like, I get it. It makes sense. It's like, these are not ephemeral, like, evergreen products they're selling. These are usually, like, to your point, dated products. But my point being, I'm usually, like, pretty dialed in on the start of planner season, which I usually think is August 1st. That's when the news starts coming out, even if products aren't launching till, like, September. Yeah. And I think part of that is because it is when Hobonichi does their preview week. And that's the biggest, right? Like, everyone's watching what Hobonichi does. And they're starting to do some of their pop-ups are getting scheduled for, like, the pre-release stuff. Like, last year, I got to go to Yoseka Stationery Fest. And they did a preview. The Stationery Fest happened to be the week before the official, like, public launch. So we got preview stuff of it. And, like, there were NDAs, like, we were signing and stuff like that. But it was great. Like, it's cool seeing all this stuff. So, and I, like, look, I'm a stationary lover, even if I'm not using, you know, a planner or, you know, which we'll do in a whole other episode on planners and calendars and stuff, you know, maybe in September or something like that. Once I see everyone's work come out. But I wanted to talk about a link you sent me while I was away in D.C. And I'm a little perplexed. Do you want to read this? You want me to read this? No, I'll read it. It's a couple little screens. It's maybe, what, 300 words from Hobonichi. It was one of the Instagram posts from Hobonichi where they're basically, like, talking through the process of the products this year and buried in this. Not buried. That makes it sound bad. No, no, no, no, no, no, no. No, it was straight up buried. I had to comment about that. Straight up. It was like the eighth slide on a carousel. No, it's buried. Sorry. Let's, okay. It made me mad. I can tell. But let me just say, right, like, all right. It's the eighth slide on this carousel. And we are talking about the paper. Now, I would argue the people that truly care about the paper, they're going to go and look at it all. Right? Like, I know that there's a lot of concern about the paper. Right? I understand that. But my expectation is the vast majority of Hobonichi customers don't know. Right? I have no idea. I agree. Nothing. So I feel like, I feel like the people that wanted the information about the paper were going to go get it because they were going to be pouring through everything. Anyway. But yes, it's hidden. Like, it's hidden. But I think because, look, if I'm Hobonichi, I don't need to make this a big thing for 100% of my customers. Right? Well, maybe you write a better... Let me read it and we'll start. Yeah. Okay. As you can tell, I'm angsty about this. I can tell. I can actually tell. I can feel it. I feel like I'm talking to the Instagram comment section of this post right now. Brad is like the LLM of that comment section. You know?		* I don't know how to take that. Am I the pilot of the plane or am I the pilot of the pen? I follow you on Instagram, so I know you spent a lot of time on planes. I did. A lot of unexpected time on planes, which I think we'll talk about later on in today's show. Yes, and in airports. Yes, yeah. Airport Brad was in full effect, at least for a day last week, which I am back from the Washington, D.C. International Fountain Pen Super Show, all caps. I think that's the official name, which is one of my favourite, favourite names going in. It is just so extended. That is unnecessary. It does seem like a show that can, like, warrant the name Super Show, though. Agree. Right? Like, of all the pen shows, it does it. Yeah. Yes. For what we do, like, outside of, like, some of the Japan stuff that are just massive on a different scale. Like, this is one of the ones. Might be the biggest. But we'll recap all of that in this episode. I actually have a lot to talk about. The short version, it was a great trip, of course. So, but first, we have a couple of little bits of news. Myke, usually by, like, this episode, beginning of August, we are, like, knee-deep into planner season. And that's always, like, a funny joke that I think is hilarious because all of the planner companies are launching their 2026 products now. Yeah. It makes me feel like a bad business owner because, like, I am just not in any way focused on this. But this was just a smart decision for me. I won't date anything. I ain't dating it. So, you can't catch me. I ain't doing it. So, you know. Yeah. And it's the buying things now for not to hold for the next, you know, three or four months till you start to use them. I always find kind of funny. But, like, I get it. It makes sense. It's like, these are not ephemeral, like, evergreen products they're selling. These are usually, like, to your point, dated products. But my point being, I'm usually, like, pretty dialed in on the start of planner season, which I usually think is August 1st. That's when the news starts coming out, even if products aren't launching till, like, September. Yeah. And I think part of that is because it is when Hobonichi does their preview week. And that's the biggest, right? Like, everyone's watching what Hobonichi does. And they're starting to do some of their pop-ups are getting scheduled for, like, the pre-release stuff. Like, last year, I got to go to Yoseka Stationery Fest. And they did a preview. The Stationery Fest happened to be the week before the official, like, public launch. So we got preview stuff of it. And, like, there were NDAs, like, we were signing and stuff like that. But it was great. Like, it's cool seeing all this stuff. So, and I, like, look, I'm a stationary lover, even if I'm not using, you know, a planner or, you know, which we'll do in a whole other episode on planners and calendars and stuff, you know, maybe in September or something like that. Once I see everyone's work come out. But I wanted to talk about a link you sent me while I was away in D.C. And I'm a little perplexed. Do you want to read this? You want me to read this? No, I'll read it. It's a couple little screens. It's maybe, what, 300 words from Hobonichi. It was one of the Instagram posts from Hobonichi where they're basically, like, talking through the process of the products this year and buried in this. Not buried. That makes it sound bad. No, no, no, no, no, no, no. No, it was straight up buried. I had to comment about that. Straight up. It was like the eighth slide on a carousel. No, it's buried. Sorry. Let's, okay. It made me mad. I can tell. But let me just say, right, like, all right. It's the eighth slide on this carousel. And we are talking about the paper. Now, I would argue the people that truly care about the paper, they're going to go and look at it all. Right? Like, I know that there's a lot of concern about the paper. Right? I understand that. But my expectation is the vast majority of Hobonichi customers don't know. Right? I have no idea. I agree. Nothing. So I feel like, I feel like the people that wanted the information about the paper were going to go get it because they were going to be pouring through everything. Anyway. But yes, it's hidden. Like, it's hidden. But I think because, look, if I'm Hobonichi, I don't need to make this a big thing for 100% of my customers. Right? Well, maybe you write a better... Let me read it and we'll start. Yeah. Okay. As you can tell, I'm angsty about this. I can tell. I can actually tell. I can feel it. I feel like I'm talking to the Instagram comment section of this post right now. Brad is like the LLM of that comment section. You know?

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← Older revision		Revision as of 09:53, 8 June 2026
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	[[Category:Podcast Transcripts]]		[[Category:Podcast Transcripts]]
			[[Category:The Pen Addict Podcast Transcript]]

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