Editing The Pen Addict 731/transcript (section)

== STAPO ==


'''Brad Dowdy:''' They don't have to do this, but they did it. It's called the STAPO, Myke. Do you know what that stands for? STAPO. Yeah. STAPO. It's a portmanteau. Oh, I see it now. It's a stand and pouch. Yeah. It combines the word stand and pouch. Yeah, yeah. Let's not do that. How about we don't do that? What do you think? STAPO. STAPO. STAPO. STAPO. STAND pouch. I love it. But they also have the flat pen case Komodo. At this point, I'd rather call it the hot desk case than the STAPO. Hot desk STAPO. STAPO sounds like an infection. STAPO?

'''Myke Hurley:''' Like you think of STAPO? Mm-hmm.

'''Brad Dowdy:''' Mm-hmm. Interesting. Interesting. So, anyway. Oh, no. What is the Komodo? It is- Okay. That's at least a translation thing. Yeah. It's in a musical term. Okay.

'''Myke Hurley:''' It means easy or comfortable. It's like a little pen case that you strap to the front. So, we're going like- You know, it used to be people would want like one little pen loop that you could strap to the front. Now, it's just like a whole pen case. You just strap a whole pen case to the front of your notebook.

'''Brad Dowdy:''' I think at this point, just strap the STAPO onto it and call it a day. That's a good point. That is a really good point. Call it a day. But, like, what did we cover? Did we cover one half of 1% of what they're breaking out this year?

'''Myke Hurley:''' We haven't even spoken about the notebooks. You know what I mean? Yeah, I don't even care. We're not even talking about like the thing itself. It's just all the stuff. I have a question for you, though. Sure. Is there paper drama now or no? TBD. It's always TBD. Is it understood what is inside of these?

'''Brad Dowdy:''' Yeah, Sans and TR. They stuck with that. Okay.

'''Myke Hurley:''' So, this was the replacement for- Wait, no. Sans and TR is the- We're going to keep doing tomorrow, River, right? Yeah. That's them. Yeah. But it's like it's the new formulation, correct?

'''Brad Dowdy:''' Yes. Yeah, yeah, yeah. Okay. And then they- What was it? Last year or two years ago when they had the Bad Batch? There's this Bad Batch going around. Yeah. So, I've heard one anecdote, but until these get into the wild, it's not worth repeating, right? Yeah. You need like confirmation of stuff. Yeah. So, hopefully it's good. Like, we won't know till next month sometime.

'''Myke Hurley:''' It's the real deal, though, gang. It don't matter. Yeah, it don't matter. It don't matter. It don't matter. You know, it's like the scale- I just look at the offering. Yeah. If you're operating at this scale, you're fine. Like, they're selling these products to so many people now. And like, I've got to assume at this point that fountain pens are the minority of product used inside of these. Like, just because-

'''Brad Dowdy:''' Well, you know-

'''Myke Hurley:''' Where we're at.

'''Brad Dowdy:''' Where we're at. You know what the most popular journal in Japan is. Jetstream, probably, right? Nope. Go on. One more guess. Is it Zento? No. It might be in the future. It's Pilot Friction. Ah. Because they call them out specifically in their marketing, which I find this interesting. I want them to do a Friction collaboration, but I think they're pretty tied in with Uniball, so that's not going to happen, right? They do a lot of, like, Uni collabs and have been for years.

'''Myke Hurley:''' But if they do so much from Uni, then why are they calling out Friction anyway?

'''Brad Dowdy:''' Because of the paper, and that's what they want to sell it with. They want people to know. Yeah. Like, in last year's, I haven't looked at, like, all the product launch, like, PR stuff, but they called out specifically the Friction last year or two years ago in, like, the main PR packet. Right. Like, this is, like, the best for, like, the most popular pen, and it's the Friction, which is pretty wild to me. Mm-hmm. So, yeah, that's the most popular, like, pen that they see people using in their Hobonichis in Japan. So, very cool. I think that's super cool.

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