Editing The Pen Addict 74/transcript (section)

== Case Customization ==


'''Myke Hurley:''' So, I keep, I keep throwing business ideas at you, which is probably driving you insane. Oh no. But, I have another one. All right. For when you guys launch the store. Mm-hmm. Is to allow me, is to give me a range of colors and allow me to choose, mix and match them for extra money.

'''Brad Dowdy:''' So, you're saying you want to customize your own case on color. You want to, you want to go and say, all right, I want the Hightower case, and I want to be able to choose this color for the outside, and this color for the inside, and this color for the binding.

'''Myke Hurley:''' Yep.

'''Brad Dowdy:''' And this color for the stitching.

'''Myke Hurley:''' And pay more, however much more you deem. But, obviously, more. Yeah.

'''Brad Dowdy:''' We have gotten that question a lot.

'''Myke Hurley:''' Because I think that that would be really, I mean, for this purpose, for the Kickstarter, just choose the colors that are there, right? Sure. Sure. But for when you guys launch a store, just to have that, even if it's simply the case of, it's a special page on the site, you select just from like drop, like you just like radio buttons or whatever. Select this, this, this, and this. Send it through as an email order. Then you get sent back, this is how much it's going to cost you. Because there might be differing costs or whatever. I think that would be really cool. I would like that a lot.

'''Brad Dowdy:''' Yeah. That has come up a lot. And, I mean, we're certainly considering it. It'd be a little difficult right out the gate.

'''Myke Hurley:''' Oh, logistically, it's a bit of a nightmare.

'''Brad Dowdy:''' Yeah. Yeah. Which is why you'd want to charge more. But that is something long term, you know, that, you know, a year or two down the line, that could definitely be on the radar. I don't see why not.

'''Myke Hurley:''' I just see in a year's time that we have, I just, I just see, I just see great things. I just think in a year's time you will be a, like a manufacturing magnate. You do, and you will just be creating all sorts. I'm so, dude, I cannot even begin to tell you how happy I am for you both and how excited I am. Like, I have been on cloud nine for over 24 hours. I'm just, I'm over the moon just because for as long as I have known you, I've, we said this before, I've tried to get you to do something like this. Right. My original idea for you is slightly different. Well, it was very different actually, but it was, I think that you should use your expertise to, for people to pay you money directly for something. And I, and you've come out with something that was much better than my original idea. I just think it's genius. And I'm, I'm just so, I'm just so pleased that you guys are going to make a ton of money. I've been sitting and doing some maths and just looking at what, you know, yeah. Yeah. Just sitting, obviously not looking at you guys making $20,000 a day, but a fraction of that and what that could be at the end is just mind boggling to me. And I'm, I'm very excited.

'''Brad Dowdy:''' Right. I mean, I really appreciate that. I mean, I appreciate your support, your support and, you know, your interest in this and, you know, you're, you know, you've always, you've always pushed me, you know, and into, you know, you're, you, you, you always keep those ideas in the back of my head. And, you know, eventually, eventually I'll get to them. So I'm, I'm glad, you know, this, this one eventually came out onto this, onto, onto the paper, if you will.

'''Myke Hurley:''' And I'm sure that you know that you're a featured popular product, right? On Kickstarter. You've seen that?

'''Brad Dowdy:''' I have seen that. That's been, that's been kind of cool, you know, watching that pop up there in the, in the popular category or, you know, on the homepage of Kickstarter and stuff. You know, that's cool. You get that, get that a little extra exposure. And, you know, now the, the key is, you know, I'll be perfectly honest with you. It, when we started this, you know, before we pressed go, before anything, I guessed a number of what we would end at. And we've already blown by that. I guess 20, I guess 20,000.

'''Myke Hurley:''' Right.

'''Brad Dowdy:''' I thought 20, I would be, that would be my like, yes, okay, we did a good job. 20,000. And to have it do this already is, is pretty, not, I don't want to say shocking, but it's, it's been pretty crazy. It's been, it's been a wild ride so far. My fingers were about to cramp yesterday, answering all the emails and doing all the support stuff yesterday. But I could not have had more fun doing that. You know, when you have a, you know, like a passion for the, a product like this, it's easy to talk about. And, you know, when people have questions, you know, you, you, you love answering them and, and, you know, doing that, you know, customer support type of stuff. You know, I love doing that kind of stuff and, and, you know, making, you know, people feel happy about their purchase and, and things like that. You know, it's just a, something, you know, I, I really believe in and Jeff really believes in. And we want this to be, like I said earlier, this is a long-term business for us. This is not, you know, a one-shot fly-by-night Kickstarter deal. This, the, the ideas we have in our head right now for the, some of the products we want to make, we can't wait to make them. You know, we don't, we're trying to, we're doing our best not to get ahead of ourselves. I mean, we got a long way to go to, for this to finish and fund and, you know, get these products out to everybody. But, you know, after that, you know, I mean, I think, I think it's all there for us.

'''Myke Hurley:''' So, you know, you said you had an amount that you thought you'd reach. Would you like to know what I thought that you would make? Sure. Somewhere between 30 and 40.

'''Brad Dowdy:''' Okay.

'''Myke Hurley:''' And you, you will. Yeah. Clearly, you're going to, you, you will definitely be over 30. I, I now think that you will be over 40,000. I have a number that I think, but I'm not going to say it. All right. And I will tell you at the end if, or maybe I will tell you off the air. I just don't want to say it in public. Yeah.

'''Brad Dowdy:''' And we'll see, you know, it's interesting, you know, being, you know, I've all, I've obviously backed other Kickstarters and seen other Kickstarters and, you know, kind of how they progress through the cycle, you know, but I've never been involved in one to know. I was like, okay, what happens now? You know, you know, kind of in that, in that middle range. I know it's, it's obviously very busy in the front end and it's probably a little bit busy on the back end, but in that middle, that middle range, you know, kind of seeing, you know, getting the word out and getting some promotion out for the project project and kind of kind of keep it rolling.

'''Myke Hurley:''' The economics are strange though, right? Because at the moment, like the numbers don't really seem like they make sense. Like I know when you do the math, it makes sense, but 724 people is $27,500. Like to me, when I just, I mean, tell me if I'm being stupid. I look at that and that doesn't seem right. It feels like 724 people should be a lot less money. I mean, obviously you're close to your product. You know, the prices, I mean, I've done the math. Yeah.

'''Brad Dowdy:''' Well, like we said in the beginning, I didn't expect the, all the cases level to be that popular until people started saying exactly what you're saying. Well, that's just a really good deal. I mean, that's just, you know, that's the best value. I thought, you know, I would just have it there for people that wanted all the storage. I thought people would be buying, you know, you know, one case or like, you know, the, the, you know, the combination, one of the combination cases, you know, with two cases in it or something like that. But yeah, for, I guess maybe that's why with the.

'''Myke Hurley:''' I mean, if people did it the way that I did, I was like, went on the payers like 15, don't want that. Because I assume that's like a t-shirt. Like, you know, when you look at it and you're like, support us, get the t-shirt. Like for $15, you couldn't possibly get anything out of it. Right. Right. So I'm going down and going down. Like, right. No, no, no. 25, I could still do more than that. And that's like $75 and it's the 250. I'm like, right, I'll get the 75. I didn't even know what I was getting. I was just like, I'll back that one. I mean, probably that's a little bit different for me because I would have always given you that, whatever that amount of money was going to be. Mm-hmm. But, and then I'm looking for it and I'm like, you know, three kicks. And I'm like, hang on a minute. What's going on here? It's all of them. And yeah, I was very, and I think that's what has meant that that is such a, has been such a successful pot for you. I mean, it's interesting. It's so interesting to see.

'''Brad Dowdy:''' Yeah. And that's a really good deal. I mean, by the time they go to retail, that, that level for what you're getting in that level. Now that will be, you know, if you priced them out, like when we're going to sell them in our store afterwards, that's an exceptional deal. Like I said, the Brasstown alone is going to sell for 35 when we're all said and done and opening our online store. So that's almost half of that right there.

'''Myke Hurley:''' Yeah. You, you, you'll be like with shipping for me, I'd be lucky to get two. Right. You know, and I'm getting six and shipping. So. Right. Right. I'm very, it's very awesome. So.

'''Brad Dowdy:''' I'm glad that's taken off. Yeah.

'''Myke Hurley:''' We have another four weeks to talk about this. I mean. I know. I, I'm not going to apologize. We're going to talk about it every week. Just bear that in mind. And the last week, so the, either the last week or the week after, I would like to have Jeffrey on the show. Okay. And we'll find a way to, if we can find a way to get that to work. And then we'll, we'll, we'll, I would like the three of us to talk, or maybe for me to interview you guys again. And then.

'''Brad Dowdy:''' Okay. Yeah. We'll do that. Um, right. When we're getting ready to, um, to close the, close the project. Yeah. I think that would be good. He actually, when I told him I was getting ready to go start recording, he goes, he goes, one day I want to come on and do an ad read. So, um, I'm going to, we'll put him on the spot. He's like, Oh no, that would be terrible. I have a terrible voice.

'''Myke Hurley:''' I love it. When, uh, when you go to sleep and the knock code Twitter account just gets crazier and crazier. I love it. It's so funny.

'''Brad Dowdy:''' He's a wild man. He is so wild. Like, and if you meet him in person, he is like the calmest, shyest guy. But, um, when he starts getting going on the, on the Twitter or the Instagram, he's, he's pretty funny.

'''Myke Hurley:''' It makes me laugh. He just sent, he sends me these like random tweets every now and again. And it just makes me smile. Yeah. Earlier he was like trying to play rock, paper, scissors with me.

'''Brad Dowdy:''' Yeah. You can, you can tell, um, you can tell who's manning the Twitter at certain hours a day and who's, who's, who's doing responses.

'''Myke Hurley:''' It works for you guys, right? Cause you can literally hand them off in shifts. Yeah.

'''Brad Dowdy:''' It's kind of funny. It was like, it's like, all right, um, I'm signing off now. Jeffrey's on. And then he's like, you know, he signed off last night and you know, I was on within an