Editing The Pen Addict 232/transcript (section)

== Baron Fig Discussion ==


'''Myke Hurley:''' So this is, this is a perfect representation of what we were talking about a couple of weeks ago.

'''Anna:''' Mm-hmm.

'''Myke Hurley:''' When we were talking about Baron Fig. Yeah. And we were saying that our concern was that they would just keep just changing colors and stuff. Right. And they've already done a little bit of that, right? They did like Workplay 2 or something. Yeah. Yeah. Um, which I know that you weren't very happy with. I saw you tweeting about it.

'''Anna:''' Right.

'''Myke Hurley:''' Right. I think, what did you say on Twitter? This is exactly what I worried about.

'''Anna:''' Yes. Yes. So, worried about the, not much difference difference. Yeah. Right. Eh, no big deal. Workplay was hugely popular. One of the best notebooks they made. Probably my favorite, favorite notebook that they've made. Well, they introduced Workplay 2. They just re-released that for their first limited edition. Well, that's laziness in my opinion. I've talked to them.

'''Myke Hurley:''' I agree that they should have done this eventually. It should be. I don't know if this was the right way to like, kickstart the special editions. I don't know. Exactly. I don't know.

'''Anna:''' That's, that's where I'm at with that. Yeah. It's not the right way to start it out. It's like, it gives me the feeling that I was hoping I wouldn't have. It's like, yep, here we go.

'''Myke Hurley:''' But my point in bringing this up is look at Field Notes. This is their 33rd edition. What did they do? They false sent the entire cover and took the staples away. They made a completely different book. Right? Like they took the staples out. They bound it completely differently. They used new processes to make their book. And the previous one was a completely different format. Oh no, the like two previous, a completely different format. Right? Like they were the long ones. Then the one that we just had, they cut a hole in the front of it. Like, right. That is, that is design iteration, you know? Right. And that, that's what I think we both really want to see from Baron Fig. We want them to succeed. Yeah.

'''Anna:''' We love the products. Yeah. Like, give me something different.

'''Myke Hurley:''' But there has to be more. I mean, look, we're not, we're not asking them to be like Field Notes, right? Like the crew of Field Notes, they are on a whole different plane to everybody else. They've been doing this for years. They have got this down. They're an incredibly creative set of people. But I really want to see Baron Fig just start to break out of their bubble a bit more because it looks like what we're going to get, at least, you know, that's why it's been set up, is every quarter, just a different color. And I don't know if that's enough.

'''Anna:''' We'll see. Well, they, they tech, they DMed me after that and they said, I hear you. And the next one's going to be something different and you'll like it.

'''Myke Hurley:''' Well, now it's on, now it's on record. Yep. You heard it here first. Well, we got, we got our eye on you, Baron Fig. But, for the time being. Because we want you to succeed. We do. That's, this is the whole thing, right? It's like, I, I, we're not trying to say like, this company's terrible. Like we're, I'm trying to like, give, I'm trying to say like, we want you to do well. Because we, we're all in this together. Yeah. Like I believe in Baron Fig, like that they can like knock this out of the park. But, but right now, like Field Notes are, the champ, right? And, and that's probably the way it's going to stay. Because, they're the best company in the world. I think I've established that already. But I want to, I want to see more from, from Baron Fig. Because, you know, you look at something like this, this is amazing.

'''Anna:''' They'll do it. I have faith in it. They see, you know, they're not blind. I think they'll do it.

'''Anna:''' I have faith. I have faith.