Editing The Pen Addict 166/transcript (section)

== Brand Analysis ==


'''Brad Dowdy:''' Yeah. Yep. All right. So I want to – you do a lot of different brand analysis. And I'm going to put in a request for a brand – your next brand analysis topic. But I'm going to make you wait until we talk about our good friends at Squarespace.

'''Myke Hurley:''' That sounds like a great idea, Brad. This week's episode is brought to you by our friends over at Squarespace. You know, Squarespace. You can start building your website today at squarespace.com. And you want to use the code INC at checkout. It will get you 10% off. Squarespace. Build it beautiful. Squarespace give you a place to put your stuff online no matter what it might be. Maybe you want to start a blog. Maybe you want somewhere to put your artwork, you know, like a portfolio or something. Or you just want to make some galleries or some photography that you take. Maybe you've got a store that you want to set up. Maybe you have a restaurant or a business. Or maybe you have something that you want to set up for your band. Squarespace can help you do all of this. They put all of the power that you need into your hands and take away the stuff that you don't want to have to worry about. Squarespace can help you build a site that looks professionally designed no matter what your skill level is without any coding required. And they have intuitive and easy use tools that make your website look and feel exactly how you want. Squarespace has state-of-the-art technology under the hood that helps power your website. And they ensure security and stability. And because of this, they are trusted by millions of people around the world and some huge brands too. Including NotCo. You know, that's one of those great brands that you've heard of.

'''Brad Dowdy:''' Huge, huge brand. Huge brand.

'''Myke Hurley:''' All of Squarespace's sites look fantastic because they have these great templates. Their templates are really nice and simple, but they all can be really nicely customized. So you can make it look exactly how you want without, you know, making it look like it's just come off the shelf somewhere. That's one of my favorite things about the way that Squarespace take great care with their template design. They also feature responsive web design too to make your site look great on all sizes of device. Squarespace have 24-7 support with live chat and email. They have their commerce platform. As I mentioned, you could sell stuff. We sell things at RelayFM. We have a little store that's set up on Squarespace to sell stickers and t-shirts. They have their cover page functionality to build great-looking single-page websites, rock-slotted fast hosting, and so much more. And if you sign up for a year, you'll also get yourself a free domain name, allowing you to choose exactly what you want your site to be called. And we've planned starting at just $8 a month. This seems like a pretty great deal to me. You can start a trial with no credit card required and start booting your website today by going to squarespace.com. And when you decide to sign up, make sure that you use the offer code INC at checkout. It's going to get you 10% off your first purchase and will also help show your support for this show. Squarespace, build it beautiful.

'''Brad Dowdy:''' All right. So contrary to what the chat room is saying, I don't want a brand analysis of Notco. You know, maybe give me about four or five years on that one. Maybe I'll hit you up. So what I want.

'''Jonathon Deans:''' Anything about the market at all. So you're safe for all the case markets now.

'''Brad Dowdy:''' Good. So Moleskine. I want a brand analysis of Moleskine. I think that would be super interesting.

'''Jonathon Deans:''' I think Moleskine. This is just my thoughts because I have thought about this a little in the past. And I'm not. Paper is not a market that I know as much about as pens and ink. But I think Moleskine's real strength. And I think I might have made this argument maybe on Reddit or maybe it was in an email with someone. Moleskine's strength is distribution. You can get a Moleskine anywhere. And I think for a lot of people, that's what they like. They like knowing that they can have the same notebook. They can get it on their way home from work if they run out of one or they've got easy access to them. Most of the other brands, and there are some far superior products out there, I don't see them around as often. I think there are the sorts of things where you go to a website and you order it more often than you would pick it up from a particular shop. And that's part of why they may be so successful. I know there are branded Moleskine shops now as well. I see them in the shopping centers near me, which is regional.

'''Brad Dowdy:''' Yeah, Myke had one next to his old office.

'''Jonathon Deans:''' Oh, well, there you go.

'''Myke Hurley:''' Yep.

'''Jonathon Deans:''' So I started off with Moleskine's. When I first really got into Pens again, I was using Pilots with fine nibs. They worked well with the Moleskine stuff. And I was happy with them, but I'm a lot happier now. I mainly use Clairefontaine now.

'''Jonathon Deans:''' But, I mean, for most people, you can't go down the shops and just pick up a couple of those notebooks, whereas you see the Moleskine's there. Right.