Editing The Pen Addict 139/transcript (section)

== Backer Gifts ==


'''Brad Dowdy:''' We're definitely going to do that. We'll do that before we buy ourselves anything, but that's a great idea. Right. So we can do that now. There will be a pen. We will choose either. We will choose one together or we'll choose one each depending on how much money we give away. And then we'll give it away to a back to one or two backers or whatever. That's a good idea. Can you write that down so we don't forget it? Yeah, no, I got it.

'''Myke Hurley:''' That's, that's a real good idea. There are a few of them came in. Who said that? Was that Dan maybe said that first? I don't know. Someone, someone said that in there. So yeah, that's a good idea. But yeah. My stretch goal philosophy, and this came about when we did the, the knock project, I'm completely against stretch goals in Kickstarter. And here's my reasoning.

'''Myke Hurley:''' It's, what's the right word? It's, it's built into the project. These people who do stretch goals, you're paying for the stretch goals up front. People want to want Kickstarter stretch goals to be give me free stuff. None of it's free. You know, people are building in these stretch goals. The price you're paying is, it's almost like a tease. I mean, it's this after the fact, hey, we're going to make you feel better about yourself by giving you these freebies. It's like a psychological thing, I guess is what I'm trying to say. A lot of these stretch goals. So I've never felt, I've never been involved in any project where I've expected a stretch goal, and I've never seen a stretch goal that's made me go, ooh, ah, this is something different that wasn't already just built into the price that I've already paid. You got to understand that from a Kickstarter perspective, from a project creator perspective, and not necessarily this particular project, but if you think about the knock project, stretch goals cost us money, right? So we're trying, if we're doing something after the fact, when we built the knock project, we are trying to start a business. And, you know, our goal was to make enough money to buy sewing machines and buy materials and things like that. And every other, all the money I pour back into stretch goals, it's less money that I have to purchase this equipment to start my business. And I don't want that to sound, you know, come out the wrong way, but you've backed us at a level you've decided, you've chosen to back us at, right? So you've made that pledge. And now, um, to feel like, you know, there should be stretch goals. You should get more for what you've already committed to. It's a little bit of a weird thing for me to wrap my head around because I think it's mostly phony in my opinion. Kickstarter stretch goals.

'''Brad Dowdy:''' Like I've been thinking, there are some instances where it makes sense. Like if you're producing a project where if you meet a certain amount of money, you can upgrade the materials that you're using. Yes. So you can still deliver the, the, the thing, or like, let's say you want to do like a stainless steel version, but you can only do a stainless steel version when you can commit X amount of money to that.

'''Myke Hurley:''' Right. Like now that's, yeah, that's usually laid out, but that's usually when the product launches, they say, if we hit 10,000, I can do this. If we hit 25,000, I can do this.

'''Brad Dowdy:''' That's the kind of stretch goal I can get behind when you go to the page and they're like, here are a bunch of things that we only need this amount to, to, to do this. Right. If we make this, this, this, we can do this, this, and this, but like, we don't have any ideas. Like we can't like go to another pen show on the way. Like some people have said to me, like, and this is quite funny and I can see what they're saying. Like, why don't you stop off at some different places and do some different shows of other people? It's like, okay, that's fine. But that's not the pen addict. Like that's the Myke Hurley world tour, which is a totally different. That's a different project that I might start looking into.

'''Brad Dowdy:''' But you know, like, but like, you know, so I was saying this, like now I'm thinking like, oh, could we do a Kickstarter for a new show that requires an amount of investment? And then if we were to do that, then it would make sense to have stretch goals because we could increase the production. We could increase the thing, whatever the thing is. Let's say it was me traveling around the United Kingdom, interviewing sheep farmers, like whatever. Right. We could say, well, I can go here, here and here to make this amount of money. I can go here, here and here. Or I can maybe go to France as well. You know, if we, if we make half a million dollars. So you can see how I see how that makes sense, but we don't have any ideas for them. So we're kind of, it doesn't seem like something that we want to do.