Editing The Pen Addict 455/transcript (section)

== April Fool's Joke Analysis ==


'''Brad:'''  Okay. And how many are going to be available on launch day? 41. And what day are they going to launch?

'''Brad:'''  Dunno.

'''Brad:'''  Is that on there? Four. Yeah, on, on Thursday, which is tomorrow. What day is tomorrow? April 1st.

'''Myke:'''Don't even. I won't accept this.

'''Brad:'''  It's got to be a joke. I'm on full April Fool's joke.

'''Myke:'''I'll be really annoyed, Brad. I'm not going to lie.

'''Brad:'''  I just am. The numerology, the launch date, the bottle design, Myke.

'''Myke:'''Yeah, one, four, four, one. Okay. This angers me.

'''Brad:'''  Yoast being hilarious.

'''Myke:'''No. This isn't funny. I'll tell you why this annoys me.

'''Brad:'''  I am so glad. I am so glad that I let you lead this because. Yeah, go ahead.

'''Myke:'''I thought it was legit because the reason it annoys me, Brad, is because do you know what the date is? When they, when they shared this, it was three days ago. It was like 28th or 29th of March, right? April Fool's is a one day thing. You don't get to spend a week hyping your April Fool's joke.

'''Brad:'''  That's not how this works. I think it's fair to prep. I mean, just ask Volkswagen. I'm so glad you brought that up.

'''Myke:'''Cause the Volkswagen thing is so stupid. You don't get to do April Fool's jokes at the end of March.

'''Brad:'''  It's not how it works. So listen, I am not an April Fool's guy. I generally don't do, I don't find enjoyment because brands generally execute these ideas very poorly, especially in modern times.

'''Myke:'''Brands ruined it. Repeated. April Fool's, like if you're playing like a little prank on a friend or family member, I think it's fine as long as it's harmless, right? Like that, that's, you know, it's like whatever, like, ha ha, April Fool's. And I don't know about you, but like here, or at least where I grew up, you couldn't do it afternoon.

'''Myke:'''Okay. I've never heard of that. And if you're playing an April Fool's joke on someone that day, you have to admit it past that point. I just, this is so stupid. And honestly, I get more annoyed when I see smaller companies doing this. It annoys me more.

'''Brad:'''  The only reason I'm laughing is because I think they executed it well. I think they did a good job.

'''Myke:'''I would have agreed. Like, okay, because like we have done, RelayFM has done April Fool's jokes in the past, where we have pretended to be launching shows and that we just come up with these ridiculous, stupid artworks and stuff. But you know, when we post it on April 1st, right? This joke is great, but it should have been posted on April 1st, not on March 28th.

'''Brad:'''  So are you saying this is an April Fool's joke? Are you, are you willing to go down? I'm going down saying this is. Oh, it definitely is.

'''Myke:'''Now it's been posted pointed out to me. It's the 14 and 41. That's the, that's the, that's the giveaway. That's the real giveaway.

'''Brad:'''  Mm-hmm.

'''Myke:'''And I'm angry now about this.

'''Brad:'''  I just want to congratulate Yost. This is what brands, when they do it well, this is what they want. They want people talking about it. Right. Yeah. It doesn't matter that you're mad. Yeah. But like, as long as they didn't hurt anybody.

'''Myke:'''Otherwise, just do this all the time. In June. This is fair lead up.

'''Brad:'''  No, I think this is fair lead up. No, to know the law. How? I mean, how do you just, are you just going to drop this on and say, buy these inks today? I, I, I'm okay with the lead up like the brands, you know, the lead up a product. I mean, if he did this for a month and said, psych, we're not going to do this.

'''Myke:'''Post it on April 1st. Just say they're coming soon.

'''Brad:'''  I think it's fair play.

'''Myke:'''No, I disagree with you.

'''Brad:'''  Hmm. Well, maybe, maybe the Dutch April Fool rules are different than your British April Fool rules.

'''Myke:'''What? What? Did the Dutch have a different calendar?

'''Brad:'''  I don't know. But maybe like you said before noon, but you had to do it before noon. Oh,

'''Myke:'''so the Dutch rule is we can do it anytime we want. Yeah. Five days prior.

'''Brad:'''  Yeah. Five days prior, we can begin the setup. I look forward to drop the hammer.

'''Myke:'''Our Dutch listeners of which I know one. I know there is one. I know several. Uh, contacting me to let me know.

'''Myke:'''I hate this.

'''Brad:'''  I am so glad that you didn't catch this beforehand. I wasn't going to tell you. You,

'''Myke:'''you are, uh, what is the phrase? Like you're in cahoots here. You are, I'm extending my anger now to you. Cause you, you, you prank me now. With this.

'''Brad:'''  I want to give a shout out to Susan who writes for the pen addict. She's the first one in the comment section that I saw. It's like, you know, this launches on April fools, right? And like very few people are like read that comment. And like, I, I honestly, I think some people might be mad. Like, this might've worked too well.

'''Myke:'''I was hoping that the 2020 April fours amnesty was going to continue. This one is. Yeah.

'''Brad:'''  I would be down. Yeah.

'''Myke:'''I'd be fine with that. And it has, it clearly hasn't. Cause all the brands can't wait. Oh, I can't wait.

'''Brad:'''  Ah, April fools. I hate it. I'm over it. Good job. Yes. I'm proud of you. This was, this is well done.

'''Myke:'''Here's what I'll say. Good job in that you tricked me,

'''Brad:'''  right? So you,

'''Myke:'''you did what you were hoping to do. So like,

'''Brad:'''  so you're on the record that this is an April fools joke. That's what you don't think this is going to happen.

'''Myke:'''This is a hundred percent. April. It's either.

'''Brad:'''  We did a, we did a poll. It was like 98% April fools.

'''Myke:'''It is either an April fools joke or a product that is a joke, but real, which I've also seen. You know what I mean? So like, here is our April fools, but you can actually buy it.

'''Brad:'''  Yeah. Right. I could also see that, but I doubt it. Like a $200 bottle of ink.

'''Myke:'''Yeah. Or it's just like, you know, just for the bottle. We did this as a joke, but it is actually a thing you can come by. We're doing it as a one-off thing, but I am completely on the line. Now that this is an April fours. It isn't the date. It's got to be. You could not realize it is the 14 inks, 41 of each color.

'''Brad:'''  Yeah. So I thought that was weird. I've launched things on April 1st and not worried about them being considered joke. Like I don't count that as like, I can't, I don't count April 1st as a day that I can't do things.

'''Myke:'''No. And also if you do actually have a product to release in April, release in April 1st is kind of good. Cause you do get that like, hang on, is this real? Which can, you know,

'''Brad:'''  extra eyes, extra thought. Yeah.

'''Myke:'''But like, I originally thought that 41, like 14 and 41 was weird because like you were just bleeding money trying to make something like that. Right.

'''Brad:'''  Right. Yeah. That's when I first started to think was the 40, the 41 bottles is what threw me. And then I looked at like the brand names, like who's going to call something oily olive? You know, like, like a fountain pen ink, like oily olive, like that makes sense. But like, I know, no, it's a great name. That's why I wanted to read them. Oh,

'''Myke:'''I'm so mad about this.

'''Brad:'''  Like, what if Yost's name wasn't 14 letters long?

'''Myke:'''I don't know.

'''Brad:'''  I love it. I, I am so happy to see what happens tomorrow. He's probably going to get some dirty emails. I'm not going to lie, but I think he did a good job. I love it. And I'm just not an April fool's person, but like, like I was all in until like, I started putting it together. I'm like, Oh no, this is not real. So we'll see. We need to get Yost on. I don't know. You might be, we might have a moratorium. I keep saying I'm going to have him on because I think it'd be a fun interview. I'm gonna have to let you cool down a little bit though. Yeah.

'''Myke:'''You're going to have to give me some space. You're going to have to hope I forget.

'''Brad:'''  That's all right. I'm on, I'm on his side on this one. So let's wrap it up. Let's, let's bite our time until tomorrow, Myke, and then we'll check in. And then maybe Yost will have an Apple notes, Apple notes, tweet or Instagram, Instagram post of Apple notes saying, Hey, sorry about that. So there you go. That's what we're looking for now.

'''Myke:'''If you want to find the links for this week's episode, go to relay.fm slash pen addict slash four five five, or you can find them in your podcast app of choice. I would like to thank again, Kenro industries for their support of this show. You should go check out the new Otto hot design. Oh, four wave. Are they calling them? Oh, four or just four?

'''Brad:'''  Like, that's a great question. I always call them with the O in front, but I don't know why.

'''Myke:'''But this is one of those things where you see it written down is, it can be different to the way that you would say it because when I see it written down, it's just four, right? But I'd say it. Oh, four.