Editing The Pen Addict 74/transcript (section)

== Kickstarter ==


'''Myke Hurley:''' Right. Let's take a quick break. Then we'll, we'll thank our sponsor and then we'll get into the, the real topic for today.

'''Brad Dowdy:''' All right.

'''Myke Hurley:''' So let's take a quick moment to thank Squarespace for sponsoring this episode. They are the all in one platform that makes it fast and easy to create your own professional website, portfolio, online store, site for your business. Basically any project you want to put online. Squarespace can give you the tools to do that for a free trial and 10% off. Go to squarespace.com and use the offer code Tally Ho 10. So Squarespace are always doing great stuff to make sure that their product is changing and evolving and updating. They're always adding new features, new design templates, and they're making sure that their support works even better for you. They have really beautiful designs for you to work with. They have 20 highly customizable templates, which have won numerous design awards. And they also feature loads of great style options to allow you to tweak and create your own space online. And you can change fonts, colors, and you can create your pages by drag and dropping items around the page. That's like how me and Brad create our field notes pages on our respective Squarespace websites. We just drag in image blocks and drag them around the page. It's very, very easy. But if you need any help at Squarespace, they have a fantastic support team that work 24 hours a day, seven days a week. They're always on hand to help you if you need anything at all. Squarespace is beautiful, sort of inside and out. Not only do the templates look fantastic, the backend system looks great too. It's really easy to use when you're like sort of making changes to your site and posting to your blogs and stuff. That's all really looks really good. But they also have very clean code as well. So it's really great for like search engine optimization. So people searching on Google, they're more likely to find your website if they're putting the, you know, relevant keywords and terms in. That's a real dark art, SEO, and they take care of that bit for you. So you just don't have to, it's just one less thing that you have to worry about. You just don't have to worry about anything with Squarespace. Their plans start at just $8 a month, and they include a free domain name. If you sign up for a year upfront, I want you to go and sign up now and try it out for free by going to squarespace.com. There's no credit card required. You just enter in some very basic information and you can start building your website. And when you decide to sign up, make sure you use the offer code TALLYHO10, that's T-A-L-L-Y-H-O, and the number 10, one zero. And that's going to show you support for the pen addict and all of five by five. So thanks so much to Squarespace for sponsoring and for giving you everything that you need to create an exceptional website.

'''Brad Dowdy:''' All right. Tallyho 10.

'''Myke Hurley:''' Tallyho 10. All right. I like it. So yesterday at 3 p.m. Eastern time.

'''Brad Dowdy:''' 3 p.m. London time.

'''Myke Hurley:''' That's what I meant to say. 10 a.m. Eastern time.

'''Brad Dowdy:''' Mm-hmm.

'''Myke Hurley:''' The Knock Co. Kickstarter was launched. Yes. With a goal of $5,000.

'''Brad Dowdy:''' Yes.

'''Myke Hurley:''' It went on to the Kickstarter and has a fantastic video. I really like that you put little bloopers in at the start. That was a lot of fun. I very much enjoyed your video. But the production quality was excellent on the video.

'''Brad Dowdy:''' Yeah. Our friend Sharif did a bang-up job on that. I loved it.

'''Myke Hurley:''' It was very Kickstarter.

'''Brad Dowdy:''' Good. So it fit in.

'''Myke Hurley:''' It fits in perfectly. You know that nice music and the elegant voiceover provided by you and the guy with the close-up of Jeffrey. Using the books. And like with his... He was like using dome paper. And he's got his Knock pencil cases next to him. And I liked it when he was putting all his stuff and arranging them. And you're talking about... Which I really liked. You're talking about the fact that you want to protect your cases. So you worked with Jeffrey to build them the way that you wanted. And I think that... And especially that bit where you're like, I have like a thousand dollars worth of pens. I've got to protect them. I was like, right. That proves the point, everyone. And then we've got... So you have a big range of... Is it five or six?

'''Brad Dowdy:''' So there's... Gosh. One, two, three, four, five, six. There's six styles. Yes. Six models. Six models, if you will. So on the... On our launch, we had lots of ideas, lots of designs that we went through in sketching and prototyping and things like that to narrow it down to kind of what it's going to be our core products, you know, our core launch products.

'''Brad Dowdy:''' And, you know, these are all the ones we were excited about. We thought there was a need for each of these and in some way, shape or form. And, you know, they each kind of accomplished something a little bit different depending on, you know, what you're looking for in a pen case. So we tried to make a range of products that would fit all kinds of needs for all kinds of people. And that's been one of the coolest things about this so far is the way people are latching on to different products already and seeing a certain style. And they're saying, that's exactly what I'm looking for for this use. Or, you know, I haven't had anything like that before. But and I didn't realize that that's what I needed. But that's, you know, a perfect fit for what I'm trying to do, you know, with my pen storage or notebook storage. So it's it's it's been really cool to see the feedback that we're getting on the products. You know, that's been that was the most that was the most nerve wracking thing for me, really, is not the money, but are people going to like the product? Are they going to like what they see? Are we going to be able to present it in a way to where they understand what we're trying to accomplish? Um, in and so far, the feedback's been overwhelmingly, like stunningly positive. And I'm very, very excited about that.

'''Myke Hurley:''' So you have a range of tiers, backing tiers ranging from $15 to $75 for the products. And then you've got that like, elusive Kickstarter thing of pay us a chunk of money, and you can come make your own thing and have a bunch of us, you know, that that's kind of a

'''Brad Dowdy:''' kind of a Kickstarter thing that you just kind of do just in case.

'''Myke Hurley:''' In case somebody's in it, like lives around the area and wants to come hang out.

'''Brad Dowdy:''' Yeah, we figured Atlanta is a big enough area and has enough places around that if someone wanted to make a custom design case and, you know, meet Jeff and I and eat dinner and design your own pen case, we wanted to make that available too. So no, no takers yet, but 28 days to go.

'''Myke Hurley:''' So the interesting thing, the tier, which I think is the supreme tier, which is a $75 tier, which is all of the cases, has got the most backers currently.

'''Brad Dowdy:''' I didn't see that coming by a long shot.

'''Myke Hurley:''' The reason that I think it's the same for me is $75 for how many? Six.

'''Brad Dowdy:''' Well, there'll be one, two, three, four, five, six, seven. Because there's two, there's actually two chimney tops, the little one at the very top. There's a small and a medium size. So there's actually, those come, they essentially come together.

'''Myke Hurley:''' So you get seven for $75, which is just incredible value. So I was like, whatever your top tier was, I was going to do it. Except the $250, because it will cost me a lot of money to come over there. And $10 shipping for outside the US is awesome as well. That's a good range.

'''Myke Hurley:''' So this went out. I have loads more questions, by the way, but I want to carry on the story, as it were. So this went out. Within one hour, you met your goal of $5,000. Yeah. You currently have 28 days to go. You've just ticked over into your second day. And you're at $27,333 with 720 backers.

'''Brad Dowdy:''' Yeah. That look you see on my face right now is just a huge grin.

'''Brad Dowdy:''' I'm at a loss for words, to be quite honest.

'''Brad Dowdy:''' So I'm sitting there. Let me tell you about the launch.

'''Myke Hurley:''' Oh, yeah. Tell me about that.