Editing The Pen Addict 730/transcript (section)

== Uniball Zento ==


'''Brad Dowdy:''' So the second question.

'''Brad Dowdy:''' This is verbatim what I said. The Uniball 1P Zento is making my life miserable. Exclamation point. Crying laughing emoji. I sent them that. I literally sent that. Then I said, just kidding. But what is Uniball trying to do here from a marketing perspective? Is it as simple as, hey, we know you like the 1 and the 1P barrel. Here, try this Zento refill to see what exactly. I'm so confused with it that I had to order two of them. So that was my question. Okay. This is a lot more nebulous of an answer. And I was actually asked to, I have really, really good relationship with Uniball. And we're going to keep it that way. And I was actually asked to, we could have an off the record discussion. I've been offered that discussion about this. So he didn't give me it. Yeah, there's not much here. So in reading their answer to this, saying onto the Uniball 1P, this has also been a very popular product for us. We released limited edition 1P with the Zento refill. I'm like, yes, I know. I very much understand this. That's what I'm talking about. Thank you. It sold out quickly and we have not released any new versions. And that's pretty much everything else would prefer to be off the record. And he was open to having a call with me on that, which is, I might take him up on it. I don't necessarily.

'''Myke Hurley:''' I think that their answer to what's going on here is it was very popular.

'''Brad Dowdy:''' Yeah.

'''Myke Hurley:''' And we're not doing it anymore. Like, weird.

'''Brad Dowdy:''' No, no. Here's my assumption.

'''Brad Dowdy:''' And it kind of makes sense, at least in my head. I have a very complicated brain. I think the 1P surprised them. And the 1P, for those not initiated, is actually a barrel. So the 1 is a gel ink. The P is a barrel shape. And what it is is this short, stubby barrel that I think did better than anyone expected in style. And, like, just in relation to the standard 1s, the 1P really did numbers, is the way I read this. And that they're trying to, like, push that barrel.

'''Brad Dowdy:''' The way they responded, they're calling it the P. Which I think the P might end up being, having a Zento P. This is all, I'm reading between the lines. Right, so when. I don't have any information.

'''Myke Hurley:''' This is the.

'''Brad Dowdy:''' I think we're going to separate these things now.

'''Myke Hurley:''' This is what we spoke about. And, like, I think even me or you brought this up of, like, this pen is the P. Why not just do a Zento P? A hundred percent. And the answer is, yeah, we're gonna, but we just didn't. So I think. Yeah. Okay.

'''Brad Dowdy:''' Well, I think they just got caught off. Like, oh, my God. This actually worked. We just happened to call it the 1P from the jump. And so it was tied in with the 1 refill. I still don't understand why they packaged it with a Zento refill. Maybe that's, you know, leading the witness to eventually we'll just have a Zento one. I mean, excuse me, a Zento P. Which would be great. Like, I'd be down with that. But this whole, like, combo packaging deal doesn't make sense. Because they don't explain why they're doing it. They don't. Like, this would make a lot more sense if it was this exact same package. And it's like, bonus refill. Try the Uniball Zento. Right? Yeah. And it's not. It's not. It's like a co-habituation. Co-lab. Habituation. Yeah.

'''Myke Hurley:''' Yeah. They've done it in a weird way. But I also understand what they're doing here. Totally. Like, you know, it's like we want to see if this will work. What's the easiest way to do this? Well, we already have all these 1Ps. Let's just. Yeah. Yeah. Let's just throw the Zento in there.