Editing The Pen Addict 422/transcript (section)

== Collaboration Naming ==


'''Brad Dowdy:''' My real question, my real question, Myke, is with these two new releases, what is the proper way to denote a collaboration between two brands or two people? So these are both X's, right? So, ombre, lowercase x, Kaweco. Misubi, lowercase x, Le Reyes. I think about this way too much, probably way more than the normal person, because I get to see a lot of collaborations, right? You get to see a lot of collaborations. And they all seem to do it differently. These just happen to both be lowercase X's, but why isn't it an uppercase X? What about the plus sign, Myke? Like, should it be an ampersand because I'm saying it's Misubi and Le Reyes anyway? Like, I'm not saying Misubi x Le Reyes, right? Should it be an ampersand? What is, this is something I think about. What if I come out with a project with, you know, I've done Franklin Kristoff. Let's say I've done Franklin Kristoff pins. I usually just call it, you know, the pin addict Franklin Kristoff. I don't say pin addict x Franklin Kristoff or pin addict slash Franklin Kristoff. What is the proper collaboration format?

'''Myke Hurley:''' Well, I can't tell you that I know the answer to that question. But I can tell you that what I do is I use the little x.

'''Brad Dowdy:''' Mm-hmm.

'''Myke Hurley:''' Right? And that kind of works for me, right? Like, I feel like that's pretty good. I don't know why people use that because as well, like, I've always seen that as like, by, you know, like two by four or whatever. Right. So when I would first see it, it'd be like Misubi by Le Reyes, which I guess kind of makes sense.

'''Brad Dowdy:''' Mm, that makes sense. Okay. That's something I didn't consider. Okay.

'''Myke Hurley:''' Hombre by Kaweco. Like, I guess it depends. Maybe it actually makes a, you know what? I bet it, that's how it started. Like something by someone. But, you know, obviously if you do it that way, you have to be very careful about the ordering. Like, for example, if I made a special edition knock case, you know, it'd be like knock x Myke Hurley, like knock by Myke Hurley. You did it your way around. That wouldn't make any sense, would it? Right. So you'd have, if that's what people mean, if that's where it comes from, then it's important the way you do it. But now I just think that little x just means these are two companies or two individuals that are collaborating in some way. But I think that that's the, like the, the agreed upon way of doing it.

'''Brad Dowdy:''' Okay. I like your idea of Misubi by Le Reyes, at least thinking of it that way, because you can't, it's my, my real question is, it's my real question is, this looks great in imagery and typeset and font. But to say it out loud is confusing, right? Misubi x Le Reyes, Misubi by Le Reyes, Misubi and Le Reyes. So I spend way too much time thinking about this, because then you have brands that aren't a collaborative brand name like Inc. and Volt, but it's a plus sign. Right. So even though those are different types of, a different type of situation, you know, I, that's just another one of those. How do you use these types of things correctly? And which order do you put them in? And, and, you know, I, this is what everyone signed up for when they, when they decided to download the Pen Huttick podcast, right? Like this conversation.

'''Myke Hurley:''' Well, I mean, it's some element of this always.

'''Brad Dowdy:''' But I would have never thought about this if these were separately, but when I saw these formatted exactly the same, these two products that we just talked about, I was like, there must be something to this. Maybe this is the correct way of doing it. So I don't know. Oh boy. I know what people did sign up for when they signed up to listen to this podcast. Hand sanitizer talk, Myke.

'''Myke Hurley:''' I think you have a very warped view of the show today.

'''Brad Dowdy:''' Well, maybe my brain is warped and that's what the show is about.

'''Myke Hurley:''' Very possible.