Editing The Pen Addict 386/transcript (section)

== Winter Editions ==


'''Myke Hurley:''' Right? So, like, when you look at some of them, right? Like, Cold Horizon was the one that changed color, right?

'''Brad Dowdy:''' No, that was Snowblind. Cold Horizon was the blue gradient covers. Oh, the Metallica one.

'''Myke Hurley:''' Yeah, yeah.

'''Brad Dowdy:''' That were kind of poor. No, the Metallica one is Black Ice, which also did kind of poor. Cold Horizon did very bad. I liked Black Ice. Black Ice, I liked. A lot of people did not like that edition. Do you know what I found when I was doing this? That the resolution edition was the 2017 one. It was the red, white, and blue one with the memo books and the calendar might be the single worst-selling edition ever because it is still available.

'''Myke Hurley:''' Wow.

'''Brad Dowdy:''' And, like, I hated that edition at the time. And I can't remember what you thought about it. Like, it was fine, but it is still available. So, I think that one wasn't. That's an L. That's an L. That's an L.

'''Myke Hurley:''' That's an L for me because they, I don't like the, when they mess with the print format to give me, you know, something like, these are 248-page checklist junk. Like, it's just not what I want. Right.

'''Brad Dowdy:''' Which is what Ambition did. Yeah. Like, that's what you were saying. Like, that's what Ambition did. So, all of this is to say is that I think they did a really good job with Group 11.

'''Myke Hurley:''' I can't believe three missions are still available. It's probably because they did 50,000 of them.

'''Brad Dowdy:''' Yes, they did a ton of them.

'''Myke Hurley:''' Yeah.

'''Brad Dowdy:''' Mm-hmm. But I think Resolution, I didn't scroll through the whole list. I think it's the oldest edition still available. You are correct. But it's pointless now, kind of. So, that's two years ago, the winter edition. So, anyway, I just wanted to put that little list up because I think they generally experiment more in the non-holiday release issue was my hypothesis. And I think that's correct.

'''Myke Hurley:''' I see what you're saying. Yeah. I think that there tends to be, as I say, there tends to be like a, in my opinion, like a gimmick to them. Like, they tend to have like a thing about them, which means that they would show up in holiday gift guides. Right. And like this time, it's like, oh, it's got gilded edges. How fancy would you feel? Right. Or like, clandestine was like, oh, it's got a code breaking thing. Right. You can give it to Uncle Bob and he'll try and work it out over the Christmas dinner table or whatever. You know what I mean? Yeah. Yeah. So, like, they have that in them. But I see they don't, you were right, like, they don't push the envelope in the ways that would appeal to maybe the typical Field Notes customer in those situations. But nevertheless, 2019, if you were a subscriber in 2019, hit it out. You were very happy. I would imagine so. They hit it out of the park every single time.

'''Brad Dowdy:''' I would imagine so. One last thing as I was putting together this list, then we'll move on to our next topic. I was a subscriber back when Balsam Fur came out. This was 2010. Do you recall them sending a branch of a Balsam Fur tree in the envelope? Yeah, I remember that.

'''Brad Dowdy:''' That was amazing. What were they thinking?