Editing The Pen Addict 278/transcript (section)

== Pen Chalet ==


'''Myke Hurley:''' Today's show is brought to you by our friends over at Pen Chalet. They sell authentic, amazing rollerballs, fountain pens, ballpoints, mechanical pencils and so much more. And they have all of the favorite brands that you want to buy from. They have very fast and reliable customer service. They run special discounts twice a month and close out specials every two weeks. They do free shipping on orders of over $50 in the United States of America. And they also sell internationally. Brad just saw the offer. With very reasonable shipping rates indeed. Pen Chalet really believe in the best satisfaction they can give. So they offer a 100% satisfaction guarantee on their low price, high quality pens. They have all the accessories you're ever going to want. Pen Chalet are the place to go. Go to penchalet.com. Click the podcast link at the top of the website. Enter the password pen addict for this week's special offer. And to get your hands on the code that you need to save absolutely anything at 10% off. Absolutely anything, I should say, at Pen Chalet. So anything that you ever want to buy, go to Pen Chalet first. Get the 10% code. Not only do they have great prices and great customer service, you can also get that 10% off anything that you want. This week's special offer is the Lamy LX Fountain Pen and the Lamy LX Rollerball. Let's talk about this, Myke. They have exclusive discounts for pen addict listeners. Once you go to the secret page and add the discount to checkout, the prices are for the LX Fountain Pen $39.94 and the LX Rollerball $34.99, which are great prices for, I think, very cool looking pens. I don't know what Brad's going to say.

'''Brad Dowdy:''' So I will tell you, it's a very good pen. The problem was when they introduced it, it was terribly priced in relation to other pens in their market. This is the problem. So what Ron has done is he's fixed that and given you the price that it should be, right? So that's the thing about Lamy is I want them to succeed because I love their products. The Lamy Safari is one of my favorite all-time pens. I use it all the time. But just like we talked last week in my top five list, the Lamy 2000 fell down the list because it never changes. Well, they tried to do something cool and unique with the Lamy LX. Well, I won't say unique because they made them in the iPhone colors, gold, silver, steel gray, and rose gold.

'''Myke Hurley:''' Which I maintain was an absolutely genius move.

'''Brad Dowdy:''' It was, and they sold really well, but they butchered the price. You can't make the exact same pen that you sell for $30 cheaper. Well, okay.

'''Myke Hurley:''' We're getting, okay, sorry, Ron, we're doing this inside of your sponsorship now. No, I think this was a smart move because by making the colors the way that they were, they were trying to attract a certain consumer. A certain consumer that don't know how much Lamy Fountain pens cost. They just see this pen, which is the same color as their iPhone. It's $70. It looks really nice. I think they're made of aluminum, right? They're like the aluminum ones. So they pay $70 for them, right? Like I think it was a smart pricing move because they were attracting a very specific consumer.

'''Brad Dowdy:''' Okay. I mean, that's fair, but the people who are into these things look at this and all they have is questions, right? But how much do they care about that? Like Lamy are a mass market brand. Right. I mean, I care about it in the whole of the business model. The individual that they were marketing this pen to didn't care about it.

'''Myke Hurley:''' Yeah. You know, but I mean, look, I care too, right? Because obviously I do, but I'm trying to think of their priorities as a company. And I think for this specific line, I think they made an interesting pen and they priced it at a price point that they probably have succeeded on. Or if they haven't, I still can see why you would make the decision that they made to price it at this point. But anyway, this is a moot point if you are a listener of this show because you can pick them up for fantastic prices. Just under $40 for the fountain pen, which is a really great deal for, I think, a very attractive pen. So you can go and check that out today.

'''Brad Dowdy:''' You should totally buy this pen at this price. If this pen was this price when it came out, I would be screaming from the mountaintops how great it was, right? Because it's all relative. So this is perfect. If you've been looking for the Lamy LX, this is the best price you're going to find. And Ron does this all the time. He makes awesome deals on great pens. And this is why people like shopping at Pen Chalet. So thank you, Ron, for doing this.

'''Myke Hurley:''' Penchalet.com. Thank you so much to Pen Chalet for the continued support of this show and Relay FM. So you don't want to skip those ads because sometimes there's some nuggets inside of them.

'''Brad Dowdy:''' So next time you should maybe move the document around so I don't get into trouble right before we go right into Ron's ad. Because our shtick is that I don't look at the ad before. And there's no way it was going to be Lamy. No way.

'''Myke Hurley:''' Well, I would say that that actually made for more interesting podcast content. Sure.

'''Brad Dowdy:''' I would agree with that. And that's the thing is it's all relative. That's how important price is in this market. And that's why people like myself had a huge problem with the Black Amber because they weren't offering a compelling product at a huge, huge premium to things that are very, very close to what they had already. So. All right. Moving on. That's enough for today.

'''Myke Hurley:''' Brad Dowdy Pencil Superstar.

'''Brad Dowdy:''' So this is a new thing, huh?