Editing The Pen Addict 605/transcript (section)

== Synergies between UniBall and Lamy ==


'''Myke Hurley:''' One of the ways that I genuinely think this is a fantastic pairing is because UniBall is the beginning of a lot of people to understand that they like a way a pen feels. A very natural next step is Lamy. Yeah. I completely agree. I feel like we've all been on that journey.

'''Brad Dowdy:''' That was my journey.

'''Myke Hurley:''' Yeah. It was mine. Like I was like, that pen looks cool. It's a Lamy Safari, right? And I got one of those. Like I think that that is, and so putting those two things together and maybe trying to investigate synergies that these companies can have, like that would be great. I mean, my hope is that like they really do kind of just keep Lamy as Lamy. Like, and they don't let people off stuff like that. Like I'm sure there will be a little bit of it, but my hope is that they do really just like focus on like, look, we just want your products and your experience and we're going to kind of let you do your thing. That's my hope. Yeah.

'''Brad Dowdy:''' So this is a big synergy acquisition for sure, especially based on the other comments in the press release. One chart I found when I was looking at Mitsubishi's revenue, I found a 2020 sales ratio from Japan versus overseas. Their sales ratio. What do you think that split is? So Uniball sells in Japan versus rest of the world. What do you think that split is?

'''Myke Hurley:''' Oh, I'm going to say 30% Japan.

'''Brad Dowdy:''' Yeah. It's 50-50.

'''Myke Hurley:''' 50-50.

'''Brad Dowdy:''' Yeah. So this, this. Oh, there's so much they could do.

'''Myke Hurley:''' Oh boy.

'''Brad Dowdy:''' So this makes it look, this makes the acquisition look go, oh yes, this makes very much sense because what is Lamy good at? They're very good at international sales, the sales, international sales channels. They have, they have 200 retail stores internationally. Yeah. The boutique shops. So this is a very good like leverage situation from Mitsubishi's market. So I was kind of surprised that 50% of their revenue was Japan.