Editing The Pen Addict 525/transcript (section)

== New Pilot Ink Options ==


'''Myke:''' Yeah. So it's great. Um, also, so I am assuming those were some of the options available at the DC pen show. Also at the DC pen show, uh, Narwhal announced a brand name change. Um, I want you to, um, to pronounce that for me, Myke. What do you, what do you have?

'''Brad:''' Navalur?

'''Myke:''' I'm sure. I'm going to just go with Narwhal because Frank says we can just call it Narwhal, but for No, that's no good. No, no, no.

'''Brad:''' That's no good. That's no good.

'''Myke:''' Uh, Navalur. It's the, uh, Icelandic name for, uh, for Narwhal. Um, which is, it's cool. Are they based in Iceland? Actually, Myke, let me tell you a story. No, they're not. They're not based in Iceland. Um, but yeah, we're gonna, we're gonna go with that. Like, I, I get it. Like, it's fine. Like, you're gonna have a, uh, a hard time, you know, copywriting, trademarking a very generic, you know, animal name, you know, anywhere in the world. Um, so yeah, I get it. So they had to, they had to, uh, to pivot the name and, uh, just try to bring it back as something else. I think most people will still probably call them Narwhal, but I will actually probably get into the, the Navalur, uh, once I learn how to officially pronounce it. And I'll, I'll ask, uh, my friend, uh, Jared, who speaks, uh, Icelandic, uh, to, to do a recording for me. If he's listening, uh, he will send me a recording, uh, in the mail, in the email. And, uh, well, maybe we can play that one episode. So.

'''Brad:''' Yeah. I will say like, just, I'll put my business hat on a minute. And if Frank from, from Navalur is listening, don't say people can still call it Narwhal. Because if you're doing that, then what is the whole point of doing this? Like. I agree. You, you, the only reason it seems that they're doing this is so they have the ability to get trade protection on the name, right? So they can copyright. Which is good. Like. Which you should do. It's important. Yes. Right. Like it's an important thing to be able to do, to have some kind of protection of your brand, especially considering the year that Narwhal, that Narwhal had. Right. Yes. Lots of legal stuff. Right. I'm sure it's related.

'''Myke:''' Yeah. Business wise, this is a had to be done. So like I, like I'm pro this name change, right? You have to be done.

'''Brad:''' But if you're going to do it, you've decided to do it, then you got to lean into it. You can't like be like, ah, you know, I know it's complicated. So you can still. And so now if you are saying people, maybe you shouldn't have gone with this name. You know, if you were agreeing that it's complicated, you know, there's, there's maybe something else. I like it. I think it's nice. It's unique. It, you know, the spelling of it is going to be tricky for a bit for some people, but you know, we get there. And also I definitely am a person who subscribes to the names and names kind of idea of like after a certain point, it doesn't really matter what something's called. It's just called that thing. So it means that thing. So it doesn't really matter. Right. Like, you know, we had someone ask us recently, why is RelayFM called RelayFM? And there were a bunch of reasons originally, but now it's just, that's what it's called. Like there is, the story isn't the same anymore because the company's different. Right. So like, there isn't, you don't have to worry about it, but you just got to lean into it. Like, if this is what you're called now, your Navajo pens, I like the logo. I like the small logo mark that they've made that's on their Instagram post. And everyone's just got to get on board.

'''Myke:''' Yep. I agree with you across the board.

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'''Myke:''' Yeah, I used it, I don't know, maybe five years ago. So I just need to, like, things have changed and that it's going to be a really good tool for me. So yeah, I'm going to look into that. Myke. Yes. I did a radio hit. That's the first time I've ever been able to say that. I like to say that. I did a radio hit. Like, hey, I'm doing a hit at 99.799x.