Editing The Pen Addict 417/transcript (section)

== Marketing Messages ==


'''Myke Hurley:''' Everything else in this I'm fine with because it's like, I know what you're trying to paint the picture of buy this candle. It'll make you feel better. But like, barely cut hay. Like, while? I don't know what you'd, I mean, I guess, you know, these are interesting. I guess you could say it's like a journaling set, wherein like you have the ink and the candle and you light the candle and write your journal, right? Like, I get that.

'''Brad Dowdy:''' Okay, here's a good one for you. Noir Inspiration takes us on a nocturnal sensory walk with woody scents smoked with round tobacco and a subtle union of moss and vetiver. This aroma calls us to escape and daydream as the night gets darker and deeper.

'''Myke Hurley:''' Okay, so round tobacco, Googling, is nothing. So round tobacco is nothing. I'm now keen if every single one of these has one of these. Yeah. So we have delicate lime tree scents in the ombra insuances. Only delicate lime trees. No harsh, no bold lime trees here. Smoked honeyed tea. In the next one. Smoked honeyed tea. Sublimated by neroli and vetiver. So every single one of these. This is someone's job to write this stuff. Yeah, see, they followed a pattern where the, the, the one of the items has to be described. Like they have to put some kind of, is it adjective? It's Mad Libs. I can never remember the difference between adjectives, nouns, verbs, and I'm terrible with that. These are adjectives. They're using an unnecessary adjective in this. Look, this is a great holiday gift, which is like surprising to me to see it be in the summer. But like this kind of thing is like awesome. You know that you've got someone in your life who likes journaling? Look how thoughtful I am. Here's a bottle of ink and a matching candle for the journaling. Like you think I'm making fun here. I am being deadly serious. Like I think I want one. I'm getting one. Super interesting, but I really want to know how the ink and the smell tie together because at the moment, the only thing that's tying them together is they print the label on the candle in the same color as the ink.

'''Brad Dowdy:''' Exactly. Exactly. So, and the ink doesn't look like it's scented. Um, and yeah, I guess these are new colors of ink as well. I don't think these are the proper lineup unless they've been in the Jacques Herbin lineup. They have not been in the J. Herbin lineup before. So, I don't know. I'm just fascinated by this whole thing. I appreciate our friend Sarah Bijoual sending me this link because it kind of blew my mind when I saw this.

'''Myke Hurley:''' Look, companies are going to company, right? Like that's just, you know, they're going to do their thing. And so, I think the product itself, like the idea of putting these in a nice box and selling it, I get that. Selling the candles on their own seems peculiar, even more peculiar to me, right? Like buying scented candles from the pen company. Like I don't know who's doing that, but like as a set, it's, it makes sense to me. But sometimes people just gotta, you don't have to tone down the marketing. That's not why I'm asking, right? But base it in reality. That's, that's what I like. So, everything except like giving these weird adjectives, which, which like round tobacco. I'm really keen for someone to try and tell me what that means because Google just gives me results for round tobacco tins.

'''Brad Dowdy:''' Yeah. And these are not translated, right? This is written in English. We're not translating

'''Myke Hurley:''' the site like the Google Translator. That is possibly the harshest burn you could have given.

'''Myke Hurley:''' Whoops. You know when we speak nonsense because they've been terribly translated. No, it's not that. It's not that. I want to move straight on though, because I watched a YouTube video this morning that I can, a set of YouTube videos that I am really intrigued about and cannot get my head around. And it is, I would say two and a half Lamy products. They have two new products and one older product that they've just, it's just got the limited edition version for the year, right? Yeah. So, we have the Dialog CC, which is a, what looks like a completely new version of an existing pen. Mm-hmm. Which is the Dialog was Lamy's vanishing point. Correct. Right? It is Lamy's retractable nib fountain pen. And they have recreated it in a selection of colors. I think it's blue and white, but they have different metal accents. I think, actually, I think they both have rose gold accents, right? It looks like whether white or blue, which by the way, the blue and rose gold, oh my God. Yeah. And so, they have created a twist retractable fountain pen, which has-

'''Brad Dowdy:''' Which is what the Dialog has always been.

'''Myke Hurley:''' Yep. But they've, but they've reached, they've changed the design. They've put like a roll stop on it. They've refined a lot of the design. I think I'm spotting in these selection of pens, a new Lamy design language. Okay. I wonder if you agree with me, which is these like imperfect circles that- Okay. Right? You see like on the edge of the pen, there's like a circle, like the very, sorry, the very, like the butt end of the pen has like a circle, but it's not flat.

'''Brad Dowdy:''' Yeah. It's like a, the best description, I, from the side, it's kind of wavy, even though that's not the-

'''Myke Hurley:''' Yeah.

'''Brad Dowdy:''' The term I'm looking for, but it's, it's kind of got that motion to it, right?

'''Myke Hurley:''' All of these links should be in the show notes. You kind of have to watch these YouTube videos to have any idea what we're talking about. But the, the upper pen, the Idios, the body of the pen is circular, except it has a squared corner, right? Yes. Like a rounded square corner. Now, these are two new products that have these kinds of motifs to them. This seems like someone is doing something new with product design at Lamy, right?

'''Brad Dowdy:''' I feel like it's a continuation. I'm not seeing any, any separation or any change in direction, which is why I wanted to lump all these things together. I see what you're-

'''Myke Hurley:''' I think, Ian, you disagree on this one.

'''Brad Dowdy:''' Maybe, because I, I agree with you on the dialogue, Cece. Now, I watched that video with the, with the Twitch chat last week, probably 10 times. I couldn't stop watching that video. It's a fascinating video. And, you know, it's like every time you pick up something new and you're trying to figure out what is actually happening with the design of this pen in relation to the previous dialogue, which is called the dialogue three.

'''Brad Dowdy:''' It's pretty different. I'm guessing the internal mechanisms are the same, but we'll have to wait and see when I get that, which means the diameter is probably about the same, which has always been kind of the biggest gotcha with the dialogue. It's a very wide barrel pen. And it looks like they want to slim down the idea of the dialogue, maybe make it not so large and imposing. It's a, it's a big imposing pen. And then by the time you extend the nib, it just gets even, even bigger. And I'm, I think they're trying to streamline that a little bit in the design of the end of the pen, I think is something different than what they've done in the past. Like that I'm, I'm buying what you're selling me there.

'''Myke Hurley:''' I think that the idios for me, it does not look like a Lamy pen.

'''Brad Dowdy:''' Like, see, that's, that's where we have a big disagreement. I think it is traditionally bad Lamy. Try too hard design. Oh, I don't like the design.