Editing The Pen Addict 314/transcript (section)

== Coastal Edition ==


'''Brad Dowdy:''' Yes. Yeah. Okay. Good. I wanted to point out the Coastal Edition that you brought up, because I think these are a perfect comparison. And what's interesting is that these two really high-end editions for them, like, you know, there's always a variance in each release on, you know, the, not the quality, but necessarily like the technical aspects. The ambition? Right.

'''Myke Hurley:''' Like, how, how, they seem to go, like, in peaks and valleys, right? Yeah. Where, like, they'll do something, like, that is bonkers. And then they'll do something that's a little bit more chill. Like, maybe it's some cool colors, but standard craft. And maybe it's got some interesting print on the inside or something like that. Right? Right. They tend to flip-flop. Which makes sense, because how much, you know, you can't be pedal to the metal constantly. Right.

'''Brad Dowdy:''' So that's what is impressive, one, about these last two releases. I think Coastal is not anywhere near my favorite like yours, but it's one of the most technically impressive editions, right? And then this is a, the best story, one of the best story editions that they've done, you know, just from a, from a branding story on what Field Notes is. Yep. So having those two editions back to back, I think, bodes well for the future of the, of the brand.

'''Myke Hurley:''' I would agree. I mean, I think that there's also an element of, like, you never want to put too much stock into it in case it was like, you know, because what's probably, what probably has happened is they've been working on three missions for like a year and they finally got it ready. So they put it out.

'''Brad Dowdy:''' I bet it's more than a year. I guarantee.

'''Myke Hurley:''' You know what I mean? Like, this is something that's been in the works for a long time and now it's ready. So they've done it. But I would also, you know, I would hazard a guess that the price increase that they made something like a year ago enables them to be more ambitious. So, you know what? So like, I would expect that there is, there's a couple of things going on there, but I would, I would have assumed that if they would never have increased that price, we would never would have gotten these two editions back to back at all.

'''Brad Dowdy:''' Right. Agree completely. Agree completely.

'''Myke Hurley:''' But yeah, I am super pumped about this one because I love it when they're firing on all cylinders, right? That's why we love this company because they're able to tell stories through stationery in a way that so few companies are able to do, right? And we were talking about this last time, like Blackwing is getting there. Like, it's kind of there, right? Like, they are, they are coming up with these interesting ideas and like, are able to build up excitement because they can tell stories through their products. So many companies have tried to do this. But like, in my opinion, there is field notes are so far away. Like, they are untouchable in this regard. Like, no one can tell a story like they can. And eventually companies will get there, right? Because they've had a head start. But like, this is a perfect example of why over the course of this show, we spent so much time talking about them because they're able to do this. So hats off to them.

'''Brad Dowdy:''' Hats off. Love it. Wonderful edition. I can't wait to get it in hand. I guess I should get it probably in the next few days. So we'll see. I'm looking forward to it. I will crack these open immediately and get to using them.

'''Myke Hurley:''' I'm really hoping that mine come by next episode. It's possible, right? Like, because they told me it was shipping like nearly two weeks ago. So, you know, I know that they try and stagger it out as much as they can.

'''Brad Dowdy:''' Yeah, this might be one we just have to follow up on when we both get them and get to use them and open them up. It's I think it's that good of an addition. And it's just going to be one of those anchor additions in the in the history of the brand. So I think it's great.

'''Myke Hurley:''' While we're talking about field notes, actually, let me go on a slight diversion. So get married soon, right? Everybody knows that. And I've made my decision that I'm going to write my vows into a field notes notebook. So when I'm reading my vows and I'm not sure which one. Yeah. Adina, she's doing it, too. And she knocked out of the park. She's going to use what were the wooden ones called?

'''Brad Dowdy:''' Shelterwood.

'''Myke Hurley:''' Shelterwood. She's going to use a shelterwood. It's like, oh, darn it. That's a really good one. Right. Like, because that's just going to look real classy, you know, like standing there, like in the pictures and stuff. And I just haven't worked out which one yet. And I'm mentioning this because this is something that I'll follow up on either over the next week or two or after the wedding. So she say, like, we're doing a couple more episodes. Then I'm going to be away for a few weeks. And Brad's going to have some guests because I'm going on a honeymoon. But if I've made my decision by next time, I'll let you know next time or it will be, you know, sometime in the future. But I'm kind of narrowing it down to a few. Right. Like, I'm thinking maybe I might go with, like, the orange and black draplin one that came with the book. Or, like, a lot of our wedding colors are, like, pinks and blues. Mm-hmm. And so I'm thinking about, like, unexposed. Yeah. Because there's, like, a couple of books that mix pink and blue. But, like, they're super vibrant. I need to – I'm also thinking now, like, maybe I go with – I thought, well, maybe I could use the roastery one, like the wooden roastery one. But I think it's too big. I want to go for a smaller one. So, yeah, I'm still knocking it around. But I think it will be – I want to write it down on something. And Field Notes feels right to me, you know? Like, it just feels like it works. And I think it will be even cuter considering we both are using them now. Like, I didn't know anyone was going to do it. But I didn't – we're not going to use our phones, right? Like, that's just not good. And then it was either a notebook or index cards. And I figured a notebook felt right to me. So, Field Notes was the obvious one. Because it's small and I love them and I've got a million of them. So, putting them to good use would be a good idea. So, I haven't worked out which one I'm going to use yet. But I'll let you know once I've made my decision.

'''Brad Dowdy:''' Yeah, that's fantastic. I can't wait to see which one you pick.